Home Television YES Network Top Ranked RSN in the Nation for Fifth Year

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YES Network Top Ranked RSN in the Nation for Fifth Year PDF Print E-mail
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Written by Maury Brown   
Wednesday, 09 January 2008 11:50

YESThe YES Network was the most watched regional sports network (RSN) in the nation for the fifth straight year. The New York based RSN that broadcasts the New York Yankees, and the New Jersey Nets beat out the likes of New England Sports Network (NESN), who cover the Boston Red Sox and the Boston Bruins at the professional level.

Details of YES’ coverage, include:

  • YES averaged 33,000 TV households in total day delivery, 13.8 percent more than No. 2 NESN (Boston), which averaged 29,000 households
  • YES was most-watched in key demos including Men 18-49, Men 25-54, Persons 18-49 and Persons 25-54
  • YES' average total day delivery of 33,000 TV households is a 6.5 percent increase over its 2006 average total day delivery of 31,000 TV households
  • YES' average primetime delivery of 86,000 TV households is a 7.5 percent increase over its 2006 average total day delivery of 80,000 TV households

Compared with other New York RSNs:

  • YES' total day delivery of 33,000 average TV households was 6.5 percent more than that of the other three New York RSNs (MSG Network, Fox Sports New York and SportsNet New York) combined  (31,000 combined  TV households)
  • YES out-delivered the other three New York RSNs combined   in Total Total Viewers and Persons 25-54, and matched the other three New York RSNs combined   in Men 25-54 and Men 18+
  • YES' average primetime delivery of 86,000 TV households is comparable to the other three New York RSNs combined   (94,000 combined   TV households)

Other Details:

  • Yankees game telecasts on YES averaged 346,000 TV households, the most in the country among RSNs and 19.7 percent more than second-place NESN's Boston Red Sox telecasts (289,000 TV households)
  • YES' 4.67 average TV household rating for its 2007 Yankees game telecasts was the best cable rating ever for Yankees games, dating back to 1979
  • The 4.67 rating marked a 9.6 percent year-over-year increase from 2006's 4.28 rating
  • YES' primetime Yankees telecasts finished No. 1 in the New York DMA in average TV household rating 42 out of 50 days from June 1 through the end of the 2007 season, the network's best performance since its 2002 launch
  • YES' Yankees Batting Practice Today TV household ratings grew by 33 percent from its inaugural 2006 season, and the Yankees pregame show ratings jumped 16.7% and the Yankees postgame show ratings increased by 6.7 percent from 2006
  • The network's primetime games for the 2007 season averaged a 5.3 TV household rating, or 388,000 TV households, its best performance ever for Yankees primetime telecasts on a New York regional sports network

Source: Nielsen Media Research by way of YES Network


Maury Brown

Maury Brown is the founder and president of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is also an author for Baseball Prospectus, Basketball Prospectus and is an available writer for other media outlets.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

 
 
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