|
Written by The Staff
|
|
Wednesday, 05 December 2007 02:43 |
|
 As MLB’s revenues pass $6 billion this year, a key facet in that growth is MLB Advanced Media (MLBAM), baseball’s interactive media and Internet company.
Today’s edition (Weds., 12/3) of USA Today sees a lengthy article on “BAM” by Jorge Ortiz entitled, “MLB's advanced media arm pulls in profits.” Maury Brown, the founder and president of the Business of Sports Network adds analysis to the article, pointing out how MLBAM is, in his opinion, baseball’s greatest recent achievement. As reported: By the end of this year, MLBAM will have streamed more live events — upward of 12,000 — than any other website in the world, thanks to a powerful infrastructure put in place when MLB.com was launched in 2001 and had two significant upgrades. Because of its huge broadband platform and technological know-how, baseball has emerged as the best option for several sports leagues seeking management of their online content. "This is the most forward thing baseball's ever done. They're considered far and away the leader in providing digital content," says analyst Maury Brown, founder of the Business of Sports Network. "It's baseball's biggest success story that just doesn't get enough play. And it's something they have major bragging rights on."
Read more for comments by Bob Bowman, Gary Gillette and others. An outstanding piece the staff of the Business of Sports Network, and The Biz of Baseball recommends. As an example of MLBAM's growth, USA Today offers these figures within the article: MLB'S ONLINE REVENUE Year | Revenue (in millions) |  | | 2007 | $380M* | | | | 2006 | $317M | | | | 2005 | $236M | | | | 2004 | $140M | | | | 2003 | $91M | | | | 2002 | $50M | | | | 2001 | $36M | | *Projected
Source: Major League Basebal |
|
Subscribe to this comment's feed
