With TBS finishing up their first MLB postseason broadcasts, they can look back fondly at the Division Series, and look painfully at the NLCS.
As reported last week, Game One of the NLCS between the Rockies and the Diamondbacks was the lowest rated primetime LCS broadcast in history. Now they can say they aired the three lowest rated primetime LCS games, and we haven’t seen Game Four’s figures yet.
TBS pulled in 3.6% of metered households for Game One, followed by 2.2% of metered households for Friday’s Game Two, followed by 3.5% (2.7 million) household rating for Saturday’s Game Three (One rating point equals 1% of the USA's 77 million overnight TV homes in Nielsen Media Research's 56 selected major markets. Cable rating converted to broadcast equivalent.). By comparison, that’s down 39% from comparable St. Louis Cardinals-New York Mets on Fox last year.
What will be certain is this year’s NLCS will be the lowest overall rated LCS in history.
Source for weekend numbers: USA Today
Maury Brown is the founder and president of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football and The Biz of Basketball (The Biz of Hockey will be launching shortly). He is also a contributor to Baseball Prospectus.
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