AT&T today announced a distribution agreement with Turner Broadcasting System, Inc. to deliver TBS in HD and CNN HD as part of the AT&T U-verse TV High Definition (HD) channel lineup.
Under the agreement, AT&T U-verse TV customers now have access to TBS in HD, just before the Major League Baseball divisional playoffs. The agreement also allows for the continued carriage of TNT HD and will give AT&T U-verse TV customers access to CNN HD later this year.
"Major League Baseball is followed by loyal fans across the country, and we're proud to offer the playoffs in HD to our U-verse TV customers," said Rob Thun, senior vice president of Programming, AT&T Operations, Inc.
"We realize that HD programming is becoming increasingly important to our viewers, and we're excited to continue expanding our HD lineup throughout the year."
"We are pleased to partner with AT&T to further expand their HD offering and enhance their customers' viewing experience of TBS and CNN in an HD format," said Coleman Breland, executive vice president, Sales and Marketing, Turner Network Sales.
Maury Brown is the founder and president of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football and The Biz of Basketball (The Biz of Hockey will be launching shortly). He is also a contributor to Baseball Prospectus contributed to the 2007 Pro Football Prospectus and is an available freelance writer.
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