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MLB's "Access to the Show" Taps Linkin Park Tour PDF Print E-mail
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Written by The Staff   
Wednesday, 06 June 2007 07:54

Linkin ParkThe 2007 installment of "Access To The Show" featuring the MLB Road Show will be on the road through the end of September. As part of this year's program, the MLB Road Show, the traveling Major League Baseball experience, will be returning to Linkin Park's Projekt Revolution Tour for all 29 dates kicking off on Wednesday, July 25 in Seattle, WA.

Major League Baseball Properties (MLBP) will be the sole professional sports league sponsor of this summer's Projekt Revolution Tour, and will receive exclusive branding rights for the MLB Authentic Collection as well as Second Stage sponsorship, bringing together music and baseball in a unique and exciting festival environment. The sponsorship gives MLBP access to Linkin Park and other Projekt Revolution bands for participation in a wide array of activities, from interacting with fans at the MLB Road Show batting cages to judging the New Era Cap design contest. The MLB Authentic Collection brand will also be included in tour advertising and marketing materials.

"We are very pleased to unveil the summer festival line-up for the 2007 edition of the 'Access To The Show' program," said Steve Armus, Vice President, Licensing, Major League Baseball Properties. "For the last five years, this marketing platform has proven to be a successful vehicle for reaching a different demographic and extending the MLB Authentic Collection brand in a creative and fun way."

"We are excited to have Major League Baseball involved with Projekt Revolution for a second time. Their presence adds a great amount of positive energy to the village atmosphere. MLB's involvement makes the tour that much more exciting for everyone," said Linkin Park bassist Phoenix Farrell. Linkin Park has sold 40 million records worldwide since their debut in 2000. The Diamond-Certified Hybrid Theory has alone sold more than 18 million copies. Most recently, Linkin Park released their third studio album "Minutes To Midnight" which debuted at #1 selling 622,000 copies in the first week.

The "Access To The Show" tour is designed to showcase the MLB Authentic Collection line of apparel both on-site at concert venues and in retail outlets. The MLB Authentic Collection includes the exclusive jerseys, headwear and outerwear identical to what is worn by players on all 30 Clubs. As part of this year's "Access To The Show" program, the MLB Authentic Collection will be featured at Projekt Revolution and will include a national retail relationship with Champs Sports, the official retail destination for "Access To The Show" through its 600 US based stores.

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Champs Sports will support "Access To The Show" with extensive floor space and in-store entrance signage dedicated to the MLB Authentic Collection, along with radio promotions tied to Projekt Revolution. MLBP will support Projekt Revolution with a nationwide sweepstakes at Champs Sports stores where fans can enter to win a trip to all seven games of the 2007 World Series, a chance to be a roadie for Linkin Park, as well as signed guitars from Linkin Park.

The MLB Road Show is a high-tech tractor-trailer completely outfitted to give fans a chance to have an all-encompassing baseball experience. The truck includes pitching and batting cages, kiosks featuring the video game titles "MLB 2K7" by 2K Sports and MLB 07 The Show by Sony PlayStation, a MLB Authentic Collection merchandise display and Internet kiosks where concert-goers can purchase MLB licensed products directly through the Shop section of MLB.com, the official Web site of Major League Baseball.

 
 
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