att köpa Innopran Actos dosering till katt behöver man recept för Remeron köpa Aldactone patong Arcoxia köpa köpa Benfotiamine 400 mg köpa Serpina flashback 2013 Alesse dosering sömn Naprosyn pris gatan köpa Advair i turkiet köpa Levothroid 100mg att köpa Etodolac i sverige Rogaine 5 i sverige utan recept bästa sidan att köpa Ampicillin köpa Zyloprim i usa Topamax pris sverige Calcium Carbonate rekommenderad dos kan man köpa Advair i frankrike köpa Ponstel i indien dödlig dos Stromectol försäljning av Plavix kan man beställa Metformin köpa Luvox 50mg var ska man köpa Malegra generisk Eurax i sverige köpa Exelon mot faktura köpa Feldene i apoteket bästa sidan att köpa Lanoxin köpa Cardizem lagligt i sverige är det olagligt att köpa Glycomet är det olagligt att köpa Torsemide på nätet Innopran på nätet utan recept apoteket Paroxetine pris var köpa äkta Propranolol beställa NPXL på nätet bästa stället att köpa Isoptin Trileptal generisk Trileptal skillnad lagligt att köpa Lexapro var kan man köpa äkta Cytoxan köpa Lopid på kreta bästa sidan att köpa Levitra är det olagligt att beställa Lukol kan man köpa Pyridium i italien Hyzaar dosering ångest Tadacip vet dosering Celexa tabletter pris sverige var kan jag köpa Sildalis köpa Himplasia spanien kan man köpa Prazosin i thailand vart ska man köpa Buspar kan man köpa Trileptal i spanien Lopid att köpa köpa blå Zoloft bästa pris på Styplon lagligt köpa Arava köpa Zyban på cypern köpa Metformin 400 mg köpa Shuddha online sverige köpa laglig Acticin Atorlip-20 jelly köpa FML Forte köpa flashback Valtrex gel recept dosering Geriforte till hund Skelaxin dos urinvägsinfektion säkert ställe att köpa Celexa Aldactone lägre pris lagligt att beställa Erexin-V på nätet köpa Minocin i sverige forum bästa pris på Vermox köpa Panmycin i indien Propranolol oral lösning dosering är generisk Doxazosin farligt köpa Femcare säkert eljo Anafranil uttag pris Lasix snabb leverans köpa Finast egypten kan man köpa Chloramphenicol på apoteket köpa Tricor online flashback köpa Clomid för tjejer köpa Roxithromycin på apotek köpa Albenza online billigt Compazine oral lösning dosering var kan man beställa Bonnispaz Phexin kräm köpa var köpa Aricept på nätet köpa Arcoxia utomlands tips köpa Penegra köpa Meclizine på nätet sverige köpa Aygestin på nätet lagligt att köpa Lipitor i sverige Cystone duo leverans köpa Rizact 20mg Clindamycin dosering ångest lagligt att köpa Voltaren på nätet Torsemide dosering första gången köpa Allegra på nätet säkert Tegretol rapid recept köpa Bestina online 2013 köpa Renagel på nätet lagligt köpa Zantac på apoteket vart kan jag köpa Nicotinell Endep dosering till katt Amoxil dos migrän Zestoretic op recept köpa Minocin i estland köpa Betapace bangkok kan man köpa Vytorin i england snabb leverans Kemadrin köpa Maxalt på nätet köpa Cytotec i butik stockholm köpa Nootropil i danmark köpa Finax utomlands Zenegra sverige snabb leverans köpa Allegra stockholm kan man köpa Imdur i frankrike Aldactone köpa flashback köpa Noroxin teneriffa köpa Nizoral duo Fluoxetine utan recept spanien eljo Unisom bästa pris behövs recept för Unisom var beställa Shallaki köpa Tadalis flashback 2015 beställa Micardis jelly köpa Nolvadex amsterdam Claritin 100 billig var kan man beställa Nizagara Dapoxetine och träning dosering köpa Aristocort över disk beställa Neurontin på nätet flashback bästa sidan att köpa V-gel köpa V-gel i butik köpa Lasix i italien köpa Sominex säkert online beställa Fucidin pulver kan man köpa Hydrochlorothiazide receptfritt på apoteket säkra sidor att köpa Trandate billig Shuddha snabb leverans Vasotec jelly köpa säkra sidor att köpa Tulasi Antivert billig lagligt köpa Panmycin för hög dos Clozaril pris på Acivir med recept pris på Clarina i turkiet var köper man Zithromax utan recept Fosamax utan recept hyra container Florinef pris Clonidine pfizer köpa köpa Lanoxin amsterdam kan man köpa Casodex spanien apoteket Xalatan gel pris köpa Top Avana i göteborg bästa pris på Betnovate köpa laglig Florinef måste man ha recept på Clomid bra ställe att köpa Naprosyn Vasodilan online utan recept köpa Benfotiamine 50mg Imuran pris gatan hur får man recept på Mircette Emsam dosering till hund kan man köpa Forzest receptfritt köpa Vermox i sverige forum köpa Tinidazole forum Fosamax snabb leverans sverige Aricept kräm pris köp Nimotop snabb leverans bra ställe att köpa Proscar köpa Diabecon på mallorca köpa Triamterene butik Zyrtec nervositet dos tips köpa Buspar Prednisolone till katt dosering beställa Lioresal online flashback köpa Minocin i norge behöver man recept för Detrol köpa Synthroid i indien Pletal 100 billig Cyklokapron pris apoteket hjärtat försäljning av Bupropion kan man köpa Eldepryl i thailand Pletal dosering migrän lagligt att beställa Himcocid på nätet beställa billig Paroxetine Diltiazem dosering första gången kan man köpa Celexa på apoteket i sverige beställa Voltaren på internet köpa Viagra på nätet olagligt köpa Bystolic i filippinerna Micardis låg dos köpa kvinnlig Yasmin Rocaltrol shampoo köpa Elimite kapslar pris köpa Floxin usa tips köpa Rosuvastatin våga köpa Zebeta på nätet att köpa Albendazole i sverige vågar man köpa Nitrofurantoin på nätet försäljning Robaxin Sinequan köpa på nätet försäljning Lamictal eljo Keppra pris köpa Zestoretic i ungern är det lagligt köpa Cyklokapron på nätet billig Singulair på nätet köpa Glycomet i kina köpa Vytorin inom eu köpa Slimex apotek köpa Diclofenac sverige 2012 Lamisil turkiet pris Lozol nervositet dos köpa Tenormin budapest köpa Cholestoplex i phuket köpa Tadalis sverige 2012 beställa Pyridium för kvinnor Moduretic eljo pris köpa generic Furosemide kan man köpa Glucophage på apoteket Avodart oral lösning pris Cipro migrän dosering bra ställe att köpa Lukol Lanoxin utan recept i sverige Ditropan receptfritt pris köpa Plavix tyskland vill köpa Betapace beställa Minomycin 2012 köpa Sildalis på postförskott Suprax köpa apoteket olagligt att köpa Vytorin vill köpa Pariet kan man köpa Glucovance på mallorca säkert att köpa Doxycycline på nätet köpa Pilex duo Cardura plåster pris vad kostar Digoxin med recept vad kostar Ashwagandha på recept beställa Fertomid till sverige köpa Aricept turkiet köpa Benadryl på apoteket var köpa äkta Benadryl Imdur kräm pris vart kan jag köpa Zestoretic köpa Brahmi tallinn olagligt att beställa Panmycin på nätet Doxazosin på nätet utan recept Flagyl ER oral lösning pris Glycomet tabletter pris sverige Rogaine 2 dosering sömn köpa Ciplox i barcelona beställa Noroxin olagligt köpa Lozol gel köpa Promethazine i eu köpa Innopran i spanien Benadryl dosering sömn bästa stället att köpa Lotensin köpa Femara amsterdam Diakof oral lösning pris Diflucan strömbrytare pris Phexin utan recept i sverige i vilka länder kan man köpa Nimotop receptfritt köpa laglig Evista Apcalis pris apoteket köpa Avapro i helsingborg Prinivil duo leverans Singulair mot nervositet dos att köpa Rocaltrol i sverige vad kostar Kamagra på recept pris på Effexor med recept beställa Celadrin för kvinnor kan man köpa Shallaki på apoteket i spanien var kan man köpa Luvox duo vart ska man köpa Paroxetine billig Aldactone sverige köpa NPXL på mallorca köpa Atorlip-5 estland var kan man köpa Motilium beställa hem Slim Tea vad kan man köpa Anacin viagra Precose köpa sänkt pris på Periactin skillnad mellan generisk Torsemide beställa Benadryl i sverige köpa Zyrtec sverige flashback Sinemet utan recept i sverige kan man köpa Geriforte på mallorca beställa hem Serevent Sildalis migrän dos köpa Epivir-HBV i thailand köpa Atorlip-20 rhodos kan man köpa Lasix på apotek kan man köpa Lipitor i kroatien köpa Nitrofurantoin från england köpa Ethionamide inrikes Charboleps dosering föredrag köpa Lopressor prag Nexium nervositet dosering är det säkert att köpa Lopressor på nätet köpa Lynoral flashback 2014 Cyklokapron pris på gatan måste man ha recept på Clarina pris Rizact apotek hjärtat beställa billig Levothroid Zyrtec plåster pris Torsemide op recept vart kan man köpa Lopressor online dosering Cephalexin k vad är generisk Urispas var kan man köpa Atorlip-20 receptfritt köpa Dilantin i stockholm beställa Silagra billigt pris på Entocort på apoteket köpa Acticin på nätet köpa Menosan online 2012 försäljning Zantac köpa Crestor på apotek köpa Lotrisone barcelona för hög dos Hydrea beställa billig Toradol beställa Kamagra på nätet 2014 generisk Forzest sverige köpa Mestinon på apotek köpa Ranitidine 10 mg kan man köpa Liponexol i turkiet köpa Celebrex i thailand var köper man Lopressor utan recept Cardura gel recept var kan man köpa äkta Sinequan hur stor dos Flagyl ER ska man ta köpa Endep i bangkok Actonel var köpa köpa Inderal på gatan köpa Roxithromycin sverige flashback köpa Liponexol internet Tadalis bästa pris köpa Voveran i tyskland Amoxil recept sverige generisk Liponexol sverige Aciphex 10 mg köpa hur ska man köpa Shatavari Levitra usa köpa beställa Apcalis flashback beställa Slimex online köpa Sumycin online sverige är det lagligt att köpa Orlistat Risperdal recept sverige köpa Duphalac på nätet olagligt beställa Big Appeal flashback köpa concerta Strattera Imdur med snabb leverans köpa laglig Saw Palmetto billig Fincar sverige bästa stället att köpa Apcalis på Bactrim receptfritt pris Aciclovir pris på gatan farligt köpa Silagra på nätet Requip lägre pris vart kan man köpa Saw Palmetto online pasteta od Albenza recept hur stor dos Cystone ska man ta var köper man Trileptal utan recept Bupropion billig köpa Betapace i amsterdam köpa Dostinex utan recept var köper man billig Voltaren köpa Keflex i usa apoteket hjärtat Endep pris kan man köpa Rosuvastatin på apoteket utan recept beställa Luvox på internet Pyridium liniment pris recept för Silagra köpa Calan 100mg bästa stället att köpa Trial Erection packs pris Dapoxetine sverige köpa Indinavir i london köpa Aristocort 10 mg köpa generisk Sominex online köpa Erythromycin bangkok var kan man köpa Emsam på nätet Cabgolin flashback köpa Hydrea receptfritt pris pris Ampicillin sverige beställa container Kamagra bästa pris på Dipyridamole pris Himcolin sverige köpa Grifulvin V flashback 2014 svårt att få recept på Periactin beställa Benadryl på nätet 2014 är det lagligt köpa Vermox på nätet köpa Rizact var köpa Ceftin prag jag vill köpa Celebrex kan man köpa Ophthacare i italien är det recept på Lopid köpa Prilosec alanya köpa Arimidex flashback pris på Trental med recept Toradol duo leverans viagra Suprax köpa köpa äkta Styplon Geriforte pris apotek sverige köpa Doxazosin från england är det säkert att köpa Estrace på nätet Valtrex snabbast leverans köpa Benicar inrikes köpa Mentat i danmark Clozaril utan recept i sverige Betapace strömställare pris köpa Accutane receptfritt köpa Plaquenil i ungern lagligt att köpa Sinemet på nätet var kan man köpa Zestoretic på nätet Silvitra till katt dosering behövs recept för Effexor i spanien köpa Cholestoplex i sverige flashback för hög dos Strattera lagligt köpa Diflucan kan man köpa Colchicine receptfritt i danmark lagligt att köpa Cytoxan på nätet i vilka länder kan man köpa Acticin receptfritt beställa Aciphex från thailand köpa Zyvox 10 mg billig Cytoxan snabb leverans pris på Cardizem med recept vart kan man köpa Decadron Promethazine pris apoteket hjärtat kan man köpa Avana receptfritt dosering Benadryl k beställa Paroxetine sverige Robaxin kapslar pris Ophthacare recept sverige våga köpa Alavert på nätet pris för Voveran Xeloda dosering föredrag recept för Ralista kan man köpa Motilium i thailand köpa Sinemet online köpa Advair i italien köpa billigt Lasuna köpa Zestoretic på rhodos köpa Fertomid på nätet lagligt köpa Sildalis på internet Keftab dosering lunginflammation snabb leverans på Aristocort beställa Sildalis till sverige viagra Anafranil köpa kan man köpa Trimox utan recept måste man ha recept för att köpa Clarina viagra Sarafem köpa köpa Hoodia orifarm köpa Dapoxetine sverige beställa Naprosyn från thailand köpa billigaste Lamictal beställa hem Prednisone kan man köpa V-gel i frankrike köpa Zocor i oslo beställa Entocort på nätet 2014 köpa Bestina turkiet Dipyridamole jelly snabb leverans snabb leverans Benzac Vytorin usa köpa säkert ställe att köpa Cyklokapron hur ska man köpa Lioresal köpa Augmentin i helsingborg beställa Aldactone billigt Cephalexin dos nervositet kan man köpa Zithromax receptfritt i spanien beställa Prilosec från thailand våga köpa Betnovate på nätet köpa Micardis göteborg Voveran köpa flashback köpa Zoloft i turkiet köpa Mentat apotek försäljning Zaditor beställa Ayurslim utan recept köpa Xalatan flashback 2014 Terramycin utan recept Motilium beställa container beställa Hydrochlorothiazide 2012 bästa sidan att köpa Cystone köpa Azulfidine oslo beställa Mentat på nätet köp generisk Serpina eljo Antivert pris köpa Zantac estland vill du köpa Claritin Zoloft plåster pris Requip billig Celebrex sverige snabb leverans köpa Atarax göteborg Erexor pris sverige köpa Calan lagligt köpa Hytrin stockholm köpa Diarex i spanien Albenza kräm pris köpa Duphalac i vietnam billig Zyvox på nätet köpa Trental över disk Voltaren dosering första gången köpa Dostinex i prag
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Interview - Dean Bonham - Sponsorship & Marketing PDF Print E-mail
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The Biz of Baseball - Interviews
Written by Paul Swydan   
Sunday, 24 September 2006 12:00
The Dean Bonham InterviewThere are few people who have been more influential in the sports sponsorship and marketing solutions arenas than Dean Bonham. For the past 18 years, The Bonham Group has been at the cutting edge of sports business world, negotiating more than $2 billion in sponsorship contracts, over half of which Bonham has negotiated personally. Based in Denver, The Bonham Group list of clients boasts companies at the top of the Fortune 500 - IBM, Dell, FedEx, Miller Brewing Company, Target, Verizon – but also many of the sports worlds top organizations, including several baseball clubs. In addition, he has negotiated deals for corporate behemoths like Coca-Cola, Pepsi, Ford Motor Company, Budweiser, and AT&T.

Among his noteworthy accomplishments in baseball was serving as the lead negotiator for US Cellular and Petco Food Supplies as they closed deals with the Chicago White Sox and San Diego Padres for the naming rights to their ballparks. Bonham and his associate Don Hinchey write a sports business column for the Rocky Mountain News that is nationally syndicated. Bonham himself has been quoted or featured in the Denver Post, Washington Post, New York Times, Sports Illustrated, Forbes, Sports Business Journal, and he has been a guest on Fox News, CNBC, CNN’s Moneyline, and ABC’s Nightline.

Bonham was traveling abroad at the time of this interview, but was gracious enough to take time out and speak with The Biz of Baseball about both his experiences and why MLB is on the path to success, amongst other things.

Bizball: You have experience as the President of an NBA franchise. After seeing the top of that mountain, what made you want to venture out on your own to work on sports marketing as a consultant and negotiator?

Dean Bonham: In the late 1980s, when I was President of the Denver Nuggets, sponsorship evaluation and packaging were in their infancy—very seat-of-the-pants.  Reliable metrics were virtually non-existent.  I was frustrated by the lack of a more scientific approach, and I wanted something that would help me accurately measure the value of my sponsorship assets so I’d have a solid basis for negotiating with sponsors.  I figured others in my position would need this too and that turned out to be the case.    

Bizball: At what stage in their purchasing process do companies come to the Bonham Group? Do you generally work with people that have already made the decision to become involved with sports marketing, sponsorships, etc, or do you find that Bonham is contacted when companies are still in the exploratory stage and need some convincing?

Bonham: Companies approach The Bonham Group for advice throughout the marketing cycle.  Occasionally, they’ll approach us in the development phase of a major campaign to solicit our counsel on how to strengthen their programs.  At other times, they’ll contact us after they’ve made a decision to move forward on a sponsorship but are unsure how to proceed for maximum impact and effectiveness.  We’re most often retained after a deal has been implemented to measure its effectiveness against the companies’ strategic objectives and their cost/value ratio parameters.  

Bizball: Has the overall economy in the US impacted how companies are approaching their sponsorship budget, and if so, how?
Dean Bonham quote
Bonham: Advertising and marketing budgets (of which sponsorships are an important part) took a hit in the wake of 9/11 and the recession that followed, but they have rebounded nicely since then.   Successful corporations recognize that marketing is a beast that must be fed in good times or bad.  

Bizball: You have a system for evaluating sports properties called the "TBG Property Analysis". What are the different factors that go into such an evaluation and how does a baseball property differ from other properties?

Bonham: The TBG Property Analysis is a trademarked and proprietary process that we developed to itemize, appraise and package a property’s major sponsorship assets to enable them to deliver maximum value to the sponsor and revenue to the property.  It requires both art and science.  A baseball team is analyzed much like any major sports property, inventorying and valuing the assets, with special attention paid to the team’s status in the community as an important civic asset.  

Bizball: How do you view the current MLB sponsorship market?

Bonham: I’m bullish on MLB sponsorships.  The league and its sponsors have rolled out some top-notch material in the last 7 or 8 years and this is just the tip of the iceberg.  The “Memorable Moments” deal with MasterCard and DHL’s “Delivery Man” promotion are good examples, as was the sponsor activation around the All-Star Game in Pittsburgh this year.    The key thing is MLB is focused on delivering value to its partners and that’s a recipe for mutually-beneficial results.  

Bizball: You boast the Arizona Diamondbacks, Cleveland Indians, Colorado Rockies, San Diego Padres, and the Branch Rickey Award among your baseball clients. Have your experiences with these organizations been similar in nature? What kind of things have you handled for each?

Bonham: We did a sponsorship summit for the Diamondbacks, showing their sponsors how they could work more effectively with each other and understand how they could enhance the value of their relationships with the team.  We helped the Rockies document the value they deliver to their top 10 sponsors.  We also did a sponsorship analysis for the Branch Rickey Award to help the organizers understand the value of their sponsorship assets.  For the Indians and Padres, we did market research on fans and attendees, gauging their attitudes towards a number of key issues.  Interestingly, the Padres hired us after we sat on the other side of the table from them while representing Petco Pet Supplies on the naming rights for Petco Park.

Bizball: So many teams have new ballparks now that will not need remodeling or tearing down for years to come. You have said in the past that selling the naming rights to an already existing stadium is worth less than that of a new one. Are there areas where the reverse is true?  
    
Bonham: Generally, no.  In the hypothetical cases where it could be true (Fenway Park or Yankee Stadium), a valued tradition trumps commercial interest.

Bizball: How can teams gain additional revenue from their parks in a sponsorship sense?

Dean Bonham Quote - Keep a Creative Eye Bonham: New sponsorship inventory is often found when teams keep a creative eye open.  Alternatively, teams can package existing inventory in new ways to create additional value.  Of course, revenue opportunities abound in the case of ballpark renovations or additions.  

Bizball: Is there a new frontier in the naming rights business for existing stadiums/ballparks, and if so, what is it?

Bonham: There is a new frontier in facility naming rights, and it entails going above and beyond the customary exposure and hospitality benefits and integrating the sponsor in such a way that its key constituencies (fans, clients, prospects, employees) have an opportunity to interact with the company, the team and the facility in unique, exciting and mutually-satisfying ways.   That’s the general idea; if I get more specific, I’ll have to charge you (or kill you).  

Bizball: Of the ten most valuable naming rights deals, only one is for a MLB team (Minute Maid Park). What makes MLB parks less valuable to sports marketers?

Bonham: Many of the major markets – Boston, LA, Chicago & New York – haven’t had new ballparks built during this span.  Only the White Sox built a new park during this time and did not name it initially.  As for
US Cellular Field the value overall, baseball’s TV deals and media are much more regional than the NBA and NFL deals.  Also, NFL stadiums and NBA/NHL arenas are more flexible venue as to the events they can potentially host.  New ballparks are designed for baseball and there is no demand to host other events of great value.

Bizball: In 2004, you said that this era could be very well defined as the golden era of baseball. What led you to that conclusion and do you still believe that two years later?

Bonham: Several reasons cause me to be enthusiastic about baseball’s potential: the great strides the game has made toward institutionalizing labor peace; the recognition that the steroid issue had to be dealt with to ensure the integrity of the game; and the centralization and amplification of baseball’s major marketing functions under the auspices of the commissioner and his able staff.  

Bizball:
On the other hand, you have also stated that you believe MLB's economic model is flawed. Why do you believe that?  

Bonham: I’ve changed my mind on this, primarily as a result of the changes within MLB.  First and foremost is the change in the relations between MLB and the Players Association—they’re much less adversarial now.  The luxury tax and the expansion of revenue sharing are also helping to level the playing field and there are prospects for continued improvement.  In short, MLB is dealing with the problems in a proactive way and that bodes well for the future.  

Bizball: Some MLB executives have stated that they have innovated on the marketing side more slowly than other leagues due to their reliance on tradition. One way that MLB stepped out of the box this year was with the World Baseball Classic tournament. Do you see this as an event that MLB can sustain, even grow, in subsequent years? What would you have done differently from a sponsorship and/or media perspective?

Dean Bonham Quote - MLB Sleeping Giant Bonham: Baseball was always a sleeping giant from a marketing perspective.  The giant actually woke up 8-10 years ago and recognized that to compete in today’s crowded sports marketplace, it has to identify how tradition and the game’s many inherently attractive qualities can blend with innovation and more aggressive marketing to solidify and expand the game’s appeal.  The World Baseball Classic was a giant step in this direction.  The WBC automatically broadens the game’s global platform, with the potential for gaining millions of new fans (and a share of their discretionary income) for MLB.  Having said that, the tournament and its related marketing and promotion are brand new and naturally lend themselves to refinements, some of which are undoubtedly already underway.   

I look for MLB organizers to focus on a variety of things: how they can make the games and their results more accessible worldwide; how they can link interest in the WBC players back to their MLB clubs; and how they can make baseball’s unique equipment (bats, gloves, uniforms) status symbols around the globe.

Bizball:
One of the basic principles of sports marketing is to cater to the fans, yet many Major League Baseball teams do a poor job marketing to their fan base. What teams do you think do a better job than others? What fundamental marketing tactics could most teams use to better their situation?

Bonham: All our clients do a good job, of course.  The Colorado teams also score well in this area, and they are repaid with loyal support in a relatively small market.  Other teams that seem to have a good handle on marketing to their fan base, and I’m not restricting myself to MLB teams, are the Minnesota Wild, the Los Angeles Angels, the Seattle Seahawks, the Dallas Mavericks and the Houston Rockets. The common denominators seem to be a committed management group and an appreciation for the “little people” in the marketplace.  

As for tactics that can help, I’ll give you two.  One is market research, which can tell you what you’re doing right and what you’re doing wrong.  Sometimes the answers aren’t pretty; but if you want to improve, you need to hear them.  I’m also big on fan forums.  These are a form of market research; but if done right, they can also provide a team with excellent creative input.  
    
Bizball: Lastly, any discussion of MLB and its business operation has to touch on Major League Baseball Advanced Media and its flagship site, MLB.com. What is your overall view of MLBAM?

Bonham: MLBAM is a remarkable success story that’s come a long way in six years.  MLB showed a lot of
Dean Bonham Quote - MLBAM is remarkable foresight in putting it together and Bob Bowman has done an outstanding job of nurturing it in the formative stages and in growing the business.  It’s been a big part of the awakening of the sleeping giant in terms of recognizing the change in how fans access and consume sports media.  The initial problems with technology appear to have been mastered and the periodic disputes and resulting friction over property rights are a natural result of the shakeout in the development and financial ramifications of the new media.  I see a huge revenue upside.


  • Interview conducted by Paul Swydan
  • Edited by Maury Brown

To read other interviews on The Biz of Baseball with the likes of Jayson Stark, Ken Rosenthal, Stan Kasten, Marvin Miller, Bowie Kuhn, Bob Costas, and others, select the Interviews navigation element to the left on any page.  

This interview is copyrighted. For republication information, please contact The Biz of Baseball.

 
 
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