Looking to boost its share in women’s apparel in the sport’s clothing category, MLB Properties will help market Alyssa Milano’s line of licensed casual wear. As reported by the Sports Business Journal:

MLB concessionaires Aramark, Centerplate and Delaware North Sportservice will sell Milano’s new Touch line of women’s and juniors clothing at 11 ballparks this season. It will also be available from outside retailers.

Milano’s venture reflects “a part of the market we haven’t touched yet, putting a high-end product on the casual and younger fans who are more fashion conscious,” said Greg Sim, MLB Properties’ director of licensing, apparel and headwear. Women’s apparel now accounts for about 18 percent of baseball’s licensed clothing sales.

MLB is promoting the clothing line through an online contest in which fans can register at MLB.com and team sites to win a trip to Los Angeles and join Milano at a Dodgers game.

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