how to remove errors on your credit report equifax credit report cost how to dispute inquiries on experian credit report can u view your credit report free credit report dispute addresses experian go get your free annual credit report sample letter remove charge off credit report reliable credit reports how long does a paid judgment stay on your credit report the fair credit reporting act applies to get free copy your report online annual credit dispute medical bill credit report all free credit report commercial lyrics how do you get rid of how to fix a bad credit rating credit scores range the earth rotates from what to what check credit reporting inc buffalo ny fact annual credit report affinity credit plus mn dispute your credit report 3 credit scores reports fico fair credit reporting act summary your rights how to clean up my credit report myself for free how to cancel my experian credit report free credit report and score without credit card can request credit report deceased spouse how to report tax credit fraud how to clean up a bad credit report service annual credit reports get your free can i dispute inquiries on my credit report credit report online without using a credit card free annual fdic credit report capital one free credit report free credit report annual experian personal statement examples credit report report credit card comprehensive credit reporting nz free background checks online without credit card free credit rating credit report south africa how long do negative items stay on my credit report dispute credit report experian address 8 credit bureau report instant credit shoe repair findlay ohio us government free credit reports credit score all 2 reporting agencies dispute inquiries credit report letter request free fico report denied credit equifax has access my credit report charge off credit report does mean request free credit report california fix my credit free creditors obtain free credit report after being denied credit experian business credit reports free own how to access your credit reports for free free credit report band wikipedia government website for free credit report how to check credit report for a minor reports judgments credit reporting agency where can i get my yearly free credit report free credit report without using credit card information checking where to find credit score on experian report get my free credit report all three how do i dispute an item on my credit report free credit report hurt my credit score dispute on credit report transunion who is the guy that does the free credit report commercials how how do i know if i freeze my report free credit global wealth report credit suisse 2010 get my free transunion credit report most secure site for credit report what is free credit report bankruptcy laws and credit reporting free credit report score government site annualcreditreport how can i obtain a free copy of my credit report credit report 1 time charge how can you get credit cards with bad credit authorization to pull credit report template credit report without credit card information union how long do collections stay on credit report how to challenge something on credit report consumer financial protection bureau credit reporting agencies monday top 3 free credit reports safe free credit report sites review how much does experian credit report cost fair credit reporting act credit cards order credit report equifax canada best report service landlords credit checks credit report lock credit appliance repair lawton ok how to get a free credit report without giving a credit card number free copy of your rental / credit report credit report info fair credit reporting act definition consumer complaints agency payday loans online no credit check ssi benefits online best site get free credit report score letter to remove paid items from credit report experian consumer credit report address credit report from government what shows up on a credit report read sarma credit report how to get your credit score from your credit report how to free credit reports online instantly actors in free credit report.com commercials credit suisse equity research reports bad credit cash advance direct lenders australia get free government credit report example of a good credit reporthow to repair my own credit report how to run credit report on renter consumer consumer report canada magazine free bureau report online credit scores credit report reporting deceased loan free credit report no cost how to report a judgement to credit report what are the top 10 best credit repair companies reviews natwest credit check experian fair credit reporting act consumer disputes free online credit report check three credit reports bad credit report repair official government website free credit reports how can i get myspace annual credit report free help reading credit report how to dispute my credit report order free credit reports phone 3 in 1 credit report with fico score best free credit report damages violations fair credit reporting act fcra global sovereign credit risk report copy credit report score free credit report from government once a year cbc innovis credit bureau reports how long does negative information remain on your credit report what does the kd mean on my credit report how do i get a free credit report for my business report all bureaus credit scores how to get a copy of your credit report australia my free credit report florida business reports uk credit check what is annual credit report request service national credit reporting agencies australia repair your credit report yourself 3 free government credit reports free credit report identity theft victim ordering credit reports phone checking my child us credit report get free credit report american express colorado credit report free annual maryland fair credit reporting act promotional inquiries my credit report where can i get a credit report free fix credit reports fast what is a good free credit report website fair debt collection practices act fair credit reporting act employment credit report illinois do utility companies report to credit bureaus does can credit repair help can i report to credit bureaus as a landlord free credit report federal laws remove chapter 13 bankruptcy credit report credit card balance update credit report credit reports from all 3 agencies how to obtain my credit report in canada why can;t i get my free credit report medical bill credit report long does chapter 7 bankruptcy remain your credit report what is credit reporting cdia credit reporting resource guide all 2 credit report and scores how to fix personal wrong information on credit reports bank of america credit reporting errors how long do collections remain on credit report in canada personal credit check registrar of companies - jamaica credit suisse global wealth report pdf sample letter dispute item credit report get free annual credit report experian free credit report canada no credit card loans online my free annual report transunion credit history how to correct a bad credit report free 3 bureau credit report and fico score how to quickly clean up credit report credit repair school miami can i pay off a personal loan with a credit card dispute information credit report experian remove collections from credit report canada official us government credit report how to dispute personal information on credit report how to get credit report from all 3 bureaus how can you correct errors on your credit report credit score moving companies three rivers mi experian credit report forum how to report positive credit to credit bureau hsbc free online credit report free credit report no credit card online loan security freeze on my credit report monthly credit reports updated secured credit cards reporting to credit bureaus get items removed your credit report when does capital one report to credit agency can;t get credit report from equifax three credit report score which credit report do apartments use anual credit report . com credit report texas report credit landlord reporting tenant to credit bureau how to remove inquiries off your credit report bad credit loan companies in wv credit report service for landlord dispute credit information credit report car loan not reporting credit bureau how do red clean up your credit report for free fcra credit report dispute credit report delinquency two most common errors on credit reports what is credit total check customer service phone number get all 3 bureau reports credit scores can you dispute a judgment on your credit report how do i correct something on my credit report how do i order my experian credit report how do you run a free credit report new york fair credit reporting act disclosure annual free credit report request free credit repair form letters put watch your credit report read credit report credit reporting agency does mortgage companies use trans canada credit ottawa what are the major credit reporting agencies entitled free annual credit report lawyers best credit cards for credit repair best credit report free how do you get rid of hard inquiries on credit report sovereign bank report lost credit card ftc free report video annual credit fair credit reporting act tenant screening what happens when i dispute my credit report fair credit reporting act july 2010 how often am i entitled to a free credit report paid credit report online how long are charge offs on credit report my yearly free credit report free how to get late payments off my credit report privacy act credit reporting code of conduct how to get my credit score free free credit report commercial predictions equifax annual credit report request form get your free credit report without credit card 3 credit report agencies numbers credit reporting law australia instant credit report hallmark australia free ecards my credit report online how to dispute bad credit reports what to say when disputing items on credit report trw free credit reporting experian equifax credit report request form free report usa online credit scores phone number for annual credit report request service pay chase health advance online application what sections does a credit report contain comparison of free credit report websites how do you obtain a freeware copy of your credit report does rels mean credit report what is poor credit scores equifax credit score report free how do i cancel my free credit report.com membership disputes on experian credit report free annual credit report 1 bank of america credit report monitoring how to get a collection account removed from your credit report all in 1 credit report credit report credit card settlement how long can a bankruptcy stay on your credit report how can i clean my credit report up find out your credit steelers score tday 3 one credit report fico online payday advance direct lenders denied credit report freeware experian disputing credit report experian sm4-4 please correct my credit report credit risk reporting tools fake best free credit report sites surname band does free credit report commercials free 3 bureau credit report credit union performance reports three major credit reporting legitimate site get free credit report how to report stolen credit card chase best way dispute items credit report free credit report and federal government how long does chapter 7 bankruptcy stay on credit report 3 credit reports scores free free credit report gov uk lenders how to get a free credit report from transunion pro credit free credit report one time only free credit report equifax how to remove inquiries on your credit report where can i get my annual credit report free how to dispute items on credit report online real credit repair agencies in houston experian average credit score credit report usa pdf credit rating agency care free credit report usa gov website government once a year credit report number of inquiries on credit bureau report how long does it take to dispute items on credit report consumer credit reporting agency credit bureau reporting requirements what is the best credit reporting agency to use dispute experian credit report by mail three nationwide credit reporting companies debt credit repair for dummies credit agencies working problems with tax credits free online credit report no credit card required obtain yearly free credit reports sample credit bureau report singapore does getting your credit report lower your score removing a charge off from your credit report get my free annual report online credit score how to clear judgements on credit report long term bad credit loans does collection account mean credit report how to remove a judgement from your credit report get three credit reports free how to find out what is on your credit report free credit report website federal trade state of massachusetts free credit report free canadian credit report score clean up my credit report myself letter to remove credit report inquiries rebuild credit after bankruptcy definition credit reporting company buy one off credit report how long does it take for a short sale to show up on your credit report which is the best free credit report site credit check reporting deceased the big three credit reporting agencies remove inaccurate credit report phone numbers for the credit reporting agencies free credit report 11 reporting agencies unsecured credit cards reporting to credit bureaus cibil credit report singapore credit report dispute samples free copy of credit report how to remove paid collections on credit report where can i print a free credit report fair credit reporting act consumer disclosure and general authorization statement how can i request a copy of my credit report annual credit report access how to dispute incorrect information on your credit report my credit report card info free credit report consumer credit report assistance pull credit report potential tenant getting a credit report uk experian free yearly credit report which credit report is best company restrict number inquiries credit report request free credit report from all three credit bureaus is it true after 7 years credit report is clear do landlords check credit report there free credit report without credit card information experian how long do 30 days past due stay on credit report how often is your credit report updated cheapest three bureau credit report credit union 5300 call reports how to get a medical collection removed from credit report equifax no longer selling credit reports employment can bankruptcy be removed from credit report what is the phone numbers to the credit bureau for credit reports guy sings free credit report commercials free transunion credit report by mail reputable 3 credit score companies free yearly credit report irs free credit report no strings attached lock all three credit reports 3 in 1 credit report with score trans union credit report score consumer credit report rights credit report no monthly fee advance speedy cash dickson tn top free credit report sites equifax number order credit report free annual credit report by law credit report tenant services background check credit report landlords consumer credit reporting agency india free annual credit report site transunion colorado free credit report can freeze my child;s credit report want view my credit report free what information does a credit report contain how do i dispute my transunion credit report can i get a copy of my credit report from my bank three in one free reports credit scores need free copy my credit report which of the following is true about credit reports example letters dispute credit reports free annual credit reports disputes on credit report redwood credit union credit report contest charge your credit report letter to creditor to remove late payment from credit report yearly free credit report all three bureaus experian how do i challenge my credit report when does capitalone report to credit agency how to remove freeze on equifax credit report letter for name change request on credit report free experian credit report how dog i get a free credit report from all three credit reporting agencies how do you obtain your free credit report bureaus how long does a serious delinquency stay on credit report understanding a credit report from transunion free tri merge credit reports how to get annual free credit report online annual credit report us gov ordering credit report prospective tenant all 3 credit reports scores free experian free credit report usaa credit report canada how to find out my credit report free report usa equifax personal solutions credit reports where can i get my credit score and report free does chase offer free credit reports address of credit reporting agencies does title max report to credit read credco credit report does my checking account show up on my credit report how to free credit report annual equifax run a credit report placing security freeze credit reports remove negative closed accounts credit report obtain credit report landlord how to remove a collections account from your credit report should get report all three companies free annual credit credit today credit summit 2013 credit report veda free unreliable credit reports interim report of the commission on credit unions nd on credit report bankruptcy chapter 13 credit report credit bureau report dispute letter victim of identity theft free credit report free credit report gove annual new credit reporting agency cheapest away to get your credit report free credit report ads lyrics pirate check credit report business statute limitations texas credit report experian credit report after denied credit what is the most widely used credit reporting agency how do you get your gone free credit report per year credit card company reports irs do you need credit report rent house sue violations fair credit reporting act bureau how can i dispute my transunion credit report difference between credit reporting agency consumer reporting agency example credit report after bankruptcy fair accurate credit reporting act section 312 dispute credit report online win how do youtube get your free credit report yearly best credit report monitoring website get tenant credit report get your three credit reports free free credit report oklahoma how to cancel free credit report membership joining national credit reporting bureau annual credit report credit freeze how can you get a new credit report addresses 3 credit reporting bureaus does checking my credit report affect my credit free credit report no credit card info bills free three one credit report security guard credit report get free credit report maryland which credit reporting bureau is used most get free credit report without giving credit card information where can you get a free credit report once a year free credit report ii reporting agencies free credit report authorized federal government guarantees what is a hard inquiry on my credit report where can i get my credit report and score for free why do insurance companies check credit reports prepaid credit card reports all 3 credit bureaus free three in one credit report experian three credit reporting agencies mailing addresses my fico free credit report download credit report software reporting agencies credit scores experian free credit report number contact credit report agencies the only true free credit report check free credit report colorado residents how to run a credit report on a prospective tenant free report uk experian credit rating how doo i get my free credit report from all three bureaus credit report lawyer free and credit report free credit report issues how to order a credit report from equifax new free credit report commercial
Home

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 630 guests online

Atom RSS

Interview - Todd Radom - Sports Logo Design PDF Print E-mail
User Rating: / 17
PoorBest 
The Biz of Baseball - Interviews
Written by Maury Brown   
Thursday, 02 November 2006 12:00

Todd RadomUnless you've been under a rock, you've seen Todd Radom's work. It's either on a hat or jersey you own, you've seen one of his designs on television, in print or online media, or possibly on a product at the grocery store. And yet, you're asking, "Todd who?"

Todd Radom has designed logos ranging from the Washington Nationals to the latest incarnation of the LA of Anaheim Angels. He's created the logo for Fenway's 90th Anniversary, the Brooklyn Cyclones, the Naismith Memorial Basketball Hall of Fame, as well as Super Bowl XXXVIII, the 100th Anniversary World Series logo from 2003, the logo for the 50th Anniversary of Jackie Robinson breaking the color barrier, and the World Baseball Classic.

With these designs, however, comes the fact that Todd can't really talk about them in great detail. As he mentions in this interview, those that use his services guard the design process closely. That means that as part of his service agreement, he's forbidden from getting into the details of exactly how the process on a given design has come about. Still, talking with Radom reveals much in how the sports industry goes about designing what can become iconic designs.

Todd designed the logo for The Biz of Baseball , as well as the logo for The Biz of Football and the logo for The Biz of Basketball, and with that he gets into the design process on that project within the interview. He also covers how he got started in the sports logo design field, his first design that he was awarded, the challenges of designing artwork that can be scaled in a vast number of ways, the use of color for designs, some of the classic logos that he admires, how market research applies to design work, and much more.

Maury Brown for The Biz of Baseball: For those that are unaware of your work, what sports logos have you designed?Nationals Logo

Todd Radom: I have designed the current identities for the Angels and Washington Nationals, about two dozen commemorative sleeve patches for MLB clubs, the logo for Super Bowl XXXVIII, and the identity for the Basketball Hall of Fame. (Editors note: To see all of Todd's logo designs, go to Todd Radom.com)

BizBall: How did you first get involved in sports related art, and specifically, logo design ?

Radom: First and foremost, I have been a huge baseball fan (and specifically a Red Sox diehard) forever. The visual culture of baseball has intrigued me all along, in fact, I doodled club logos in scorecards while keeping score at ballgames as a 10 year-old.

I come from a long line of commercial artists; I am a fourth generation artist on my father’s side. I attended the School of Visual Arts in New York, which is one of the America’s top independent undergraduate colleges of art and design, for four years. 

After graduation in 1986 I worked in the field of book publishing, where my knowledge and enthusiasm for baseball led to my being assigned designs for books on sports, particularly baseball.

I always knew that I would work for myself at some point, and went freelance in 1990. 

I accrued a pretty hefty portfolio of sports titles, which I leveraged, via a cold call, into an appointment with the publishing and design people at MLB—this was in the summer of 1992. I pitched myself as a guy who could execute and conceptualize the work, as well as someone with a passion for the game, a reverence for the history of the sport, and a consumer of their product.

BizBall: What was your first sports logo, and your reaction to winning the bid?

Radom: The Knoxville Smokies, AA Affiliate of the Toronto Blue Jays, in 1992. This was a dream come true to say the least. FYI, most (but not all) sports identity jobs are assigned rather than bid out.

BizBall: Many people will want to know the specifics on the process of how a certain logo is designed, be it the Nationals, the Angels, World Series logos, what have you. Can you explain why clients don’t allow for that discussion?

Radom QuoteRadom: Ultimately I think that logos and ID packages are commodities, managed, implemented and wholly owned by the league that assigned it. There have been instances where a league has embraced the demystification of the process, but that’s pretty unusual. The highly collaborative nature of bringing a logo or identity package into the world probably has a lot to do with this, too.

BizBall: How do you approach a logo for an event as opposed to a franchise identity, or a commemorative logo?

Radom: Simply put-an event logo has a limited shelf life, a franchise identity needs to have staying power, and a commemorative logo is generally designed with a specific local market in mind. There’s certainly more to it, but this sums it up pretty well.

BizBall: Creatively, and philosophically, what kind of challenges are there in designing logos that can be used in a variety of ways, whether it’s a Super Bowl logo design or baseball related design?

Radom: Sports logos are utilized in a staggering variety of ways, and need to be constructed in such a way that they can translate seamlessly across every conceivable platform.Radom Quote

I have seen my work painted on the field of play, embroidered, carved into wood and even ice, and printed in sizes ranging from the dimensions of the smallest fingernail to the side of a stadium. In monotone and full color, on the web, and on television, you name it.

BizBall: Do find that there are different palettes of colors for the different leagues? Is there traditional color selections that baseball gravitates to?

Radom: Color is inherently a trendy thing, but the traditional hues of blue and red hold sway in baseball and probably always will. If you asked me this question in 1963 I would have commented on the Kansas City Athletics’ spiffy new palette of green and gold, in 1971 I would have mentioned Astros orange. The Marlins gave us teal in 1993.

As baseball moves forward it can’t help but embrace it’s visual past, this holds true color—wise as well.

BizBall: What historical sports logo designs do you admire?

St. Louis Brownie LogoRadom: I gravitate toward the traditional logos and uniforms of clubs such as the St. Louis Cardinals, the Chicago Blackhawks, the Montreal Canadiens and the like. I always say that the sensibilities behind these old-school identities are different from today’s generation of logos; the mandate to create something that appeals to a broad swath of people is relatively new. And I love Bill Veeck’s 1952 St. Louis Brownie.

BizBall: Without getting into specifics, as a whole, are logo designs for sports looked at by focus groups? Is market research applied to designs?

Radom: Good question—focus groups are often utilized, but not always. Market research is always employed, either passively or aggressively .  It’s clear that the larger branding and marketing firms incorporate these things into the process, smoke and mirrors in my opinion, in order to make up for the lack of passion that emerges in this homogenized process. Huge marketing behemoths treat sports work like any other consumer brand—which is incredibly wrong. The depth of passion on the part of a sports consumer cannot be compared to anything else. As far as I can tell, nobody ever painted a UPS logo on their face and went out in public.

BizBall: Baseball has a long and rich history. With that, there are traditional logo designs that have been part of its continued history. Do you feel that these historical designs are something that will always influence designs into the future, or are we seeing that some of the newer club designs, such as the new Blue Jays logo, etc. will set a trend for the future?

Radom: As an old-school guy I am hopeful that the rich visual tradition will continue to influence future generations. Again, trends come and go, and evolution is inevitable.The Biz of Baseball logo

BizBall:  Lastly, you designed the logo for The Biz of Baseball. Since I’m not MLB, we can talk about this design in detail. How did you approach the design in terms of the conceptuals, the colors, and any other aspects.

Radom: A great project! Successful visual identities begin with an engaged client who hires the right designer for the project, and I think that this happened here.

My criteria included the fact that the logo would need to live online, and that every other usage would be secondary. We needed to appeal to the traditionalist, but not appear to be old-fashioned, and the ID had to be centered around the concept of business.

The colors work well with the above constituencies in mind, and the structure of the logo can be extended elsewhere.

And it’s always a bonus to work with a client who understands the specific strengths a designer brings to the table, and lets him play to those strengths.


  • Interview conducted by Maury Brown on 10/25/06

To read other interviews on The Biz of Baseball with the likes of Jayson Stark, Ken Rosenthal, Stan Kasten, Marvin Miller, Bowie Kuhn, Bob Costas, and others, select the Interviews navigation element to the left on any page.  

This interview is copyrighted. For republication information, please contact The Biz of Baseball.

 

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?