The second half of the season is just underway, but already MLB.com has set a new record for the number of tickets MLB and its 30 clubs have sold online.

MLB Advanced Media (MLBAM) announced today that it has established a new online ticketing record for the eighth consecutive year as, to date in 2008, 27.4 million tickets have been sold on behalf of the League’s 30 clubs at MLB.com, Major League Baseball's official website.

During its most recent record-setting season in 2007 when 27.1 million tickets were sold online, MLBAM had sold 21.5 million tickets as of this date. Compared to today’s current total, tickets sold online at MLB.com have increased 27 percent over last year and did not reach the 27 million tickets sold mark until the postseason - October 12, 2007.

Source: MLB Advanced Media

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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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