The Best a Man Can Get? Gillette, part of The Procter & Gamble Company, today announced the unveiling of the newest Gillette Champions ambassador, New York Yankee Derek Jeter. Jeter will be integrated into Gillette brand programs in North America and will be leveraged through multi-faceted marketing initiatives, including: print and broadcast advertising, consumer promotions, point of sale materials, online support and public relations in support of Gillette's premium shaving products. Globally, the Gillette Champions program features Tiger Woods, Roger Federer and Thierry Henry as part of the "The Best a Man Can Get" campaign
"Being a part of the Gillette Champions program is a great honor for me," said Jeter. "In baseball, having confidence is essential, and a critical element of confidence is looking and feeling my best."
"The Gillette name is synonymous with being the best. Jeter has proven he has what it takes to be a champion on the field," said Chip Bergh, Procter & Gamble, Group President, Global Personal Care. "He was chosen not only for his outstanding sporting performances, but also for his performance off the field, in his charitable actions and his reputation as an icon of true sporting values. That is what the Gillette Champions is all about. Men, women and children here in North America look up to athletes who raise their level of play and bring the game to a new level, who set the standard in sports and style."
One wonders if Tiger Woods turned and said to Jeter, "I don't really care. Let's talk about the Dodgers."
Source: Procter & Gamble