brand advair diskus shopping 4 unisom tablets lopid film tablet 600 mg 30 tab order clomid online no prescription with a echeck what is benadryl drugs where kamagra originated from propranolol without a prescription from australia ciprofloxacin alcohol side effects buy lipitor online cheap zoloft vs celexa mycelex-g order generic staxyn price floxin buy online ireland where can i order clonidine hytrin tablets uses cialis for men or women long term effects prednisone cats low cost quibron-t can u buy clomid over the counter brand viagra precio mexico bupropion to buy from europe where to cardizem better than indocin how to order femcare online zyrtec dosage for children by weight buy acticin capsules ambien dosage xenical buy canada generic malegra fxt in usa buy cialis soft 50 chloromycetin eye drops for children robaxin buy no prescription requip xl generic date medikamente abilify 10 mg tabletten is lisinopril generic for cozaar pharmacy that sells ventolin buy benzac 50 cardizem to buy from europe panax ginseng and birth control pills super active viagra online buy rogaine 2 pills online buy emsam paypal us buy cheap acivir pills prescription vytorin coupons offers bupropion hcl xl 300 mg weight loss buy accutane uk novo-selegiline side effects teva-cephalexin medication cheap antivert buy online aricept drugs com learn long term use of dulcolax tablets how much is permethrin cream without insurance levitra max dose where cane i buy clomid from dose of cytotec for medical abortion tamil movie alli arjuna online etodolac purchase in canada no prescription can you get high off aspirin yahoo pharmacies buy albendazole lowest prices what does diovan 160 mg look like side effects of cephalexin for dogs cheapest place to buy d order zyrtec acticin dermal cream clomid prescription cost levitra coupon walgreens there doryx generic nimotop reviews for men best place to buy silagra in australia what does strattera help with cheap orlistat 120mg canada keflex precio mexico order propecia online in usa cholestoplex no prescription compare prices what types of cialis jelly are there cheap contact lenses no prescription no prescription atorlip-5 buy trileptal without a script caverta supplier in uk generic drug for zetia chloroquine online overnight shipping naprosyn limited india best place to order prilosec in us order elocon lowest price buy viagra 5 no prescription albuterol sulfate inhaler prednisolone shipping overseas best place to order astelin in us tadalafil 20 mg dosage tadalafil ohne wirkung the side effects of metformin 500 mg furosemide medication 40mg how long to take doxycycline for malaria consumer reports healthcare alliance pharmacy discount card is there a drug comparative to doxazosin xeloda limited india what is the primary function of the parietal lobe generic of protonix 40+mg naprosyn 500 tablet buy micronase 20 order generic brand advair diskus where can i buy live rock colospa overseas order premarin online australia cardizem no prescription fedex ups viagra pill strengths zetia price walgreens singulair product information australia calan in usa purchase generic differin where to purchase lamictal do i need a prescription for starlix buy chloromycetin online usa walmart cialis cheap prometrium usa prevacid pill shortage finast usa cvs prices order finpecia on line uk is raloxifene generic for evista duetact max dose original atrovent online without a script cabana online generic gasex buy canada do you need antibiotics for sinusitis research chemicals usa protonix vs nexium vs prilosec chloramphenicol generico italiano where to buy cheap generic kamagra oral jelly how much codeine cough syrup to get high buy amitriptyline with paypal is mail order fosamax safe Purchase accutane 200 mg fertomid women buy buy diakof online india diclofenac for daily use canada cost of colospa vasotec prescribing information where to buy cheap generic nizagara beat way to order asacol very cheap zoloft buy over the counter cleocin gel online clomiphene citrate ovulation calendar dostinex generic dosage buy phenamax paypal buy claritin online overnight generic cialis 2.5 mg online xenical and thyroid medication como comprar cialis pela internet no brasil canadian pharmacy online androgel ventolin tablet dosage for adults diovan medication overdose picture levitra tablets cytoxan overnight delivery paypal lithium can you order lopressor claritin 10mg tablets recreational percocet effects buy generic kytril with bonus erythromycin without a script prescriptions cheap vermox online sale lincocin buy cefadroxil online usa best price seroquel order hydrochlorothiazide 50mg purchase cleocin gel cheap use of montelukast in pregnancy zovirax usa over the counter how long does it take to get methotrexate out of your system levitra professional generic canada cozaar pills pictures trandate pas cher italie cheap adalat 30 mg can you get high sertraline hcl arimidex 1mg 28 tablet phenergan tablets 25mg 56 avalide drugs for sale buy cozaar bulk i pill sr website buy wellbutrin lozol usa no prescription what is plavix generic help prescription medicine costs blopress on line no script requip sales 2009 glycomet drugs online purchases order valtrex online australia safe buy atarax online femara on line in the mexico nexium store drugs xeloda looking for albendazole low dose birth control erythromycin ointment generic name tofranil drug class cialis suppliers+china valacyclovir hcl generic side effects valtrex mestinon where can i buy it what is sustiva used for ditropan xl medicine lisinopril 40 mg tablet cephalexin 500mg how long to take cheap acivir pills us prescription 200mg nitroglycerin dosage forms dapoxetine online pay paypal cheap trazodone sale uk ditropan tablets oxybutynin hydrochloride dutas now co uk sumycin pill shop discount code is there a viagra cream proscar dosage recommended brand advair diskus online in usa can buy kamagra chewable online compazine limited india the chepest zithromax cipralex side effects in women discount ginseng amaryl 1mg tablet singulair wanted online review medco mail order pharmacy address nootropil ordering online pharmacy buy colchicine greece most reliable place to buy ranitidine online diamox discontinued compare prices lipothin remeron tablets for sale what is the best dose of citalopram for anxiety comprar midamor portugal plavix over counter speman pill shortage where viagra buy levitra dose size buy metformin paypal accepted buspar canada overnight delivery para que se usa el singulair professional no prescription buy generic levitra canadian pharmacy certified pharmacy technician online classes periactin from india benicar hct and cold medicine how long does it take for mircette to become effective yagara dosage instructions celexa in the uk toradol india can you purchase fertility pills over the counter better than colospa the new order alliance daoc generic januvia pills sweat cialis online ireland lithium battery first usage purchase voltaren gel online precose contraindications do you need rx phenergan prograf overnight delivery order hoodia australia herbal viagra women uk pill lexapro sale probalan weight gain mail order viagra sublingual plavix price walmart pharmacy blopress side effects long term use diclofenac 25 mg tablet herpes medication zovirax where can the element lithium be found fincar australia www.myaarpmedicare.com damn it all pills order alphagan cheap brimonidine drugs buy baclofen without rx buy kamagra cheap online can you mix celebrex and alcohol valtrex in italia buy erythromycin perth australia can i buy trazodone in canada divya pharmacy shallaki stromectol tablets uk generic chloroquine us where can i get acai berry juice zofran better than promethazine neurontin capsules 300mg types of drugs eg stimulants how to get alesse on line half price emsam buspar discount voucher coversyl cough liquid viagra wiki lithium ion battery wiki how much will metformin cost nizoral guaranteed online uk phone in order for shallaki safe buy baclofen online ayurslim tablets online buy diltiazem 15mg online flonase - canada mifeprex and misoprostol online indian generics online viagra dosis omifin en hombres serophene for sale philippines baby american alligator for sale ventolin dosage child how to buy zestril in london aspirin online kaufen viagra female germany generic viagra vs brand viagra order dostinex from canada without prescription stats counter html comprar tegretol 200 mg mail order alligator meat delivered kamagra oral jelly tablets purchase on line eurax for sale philippines ordering low dose dipyridamole health canada lexapro levothyroxine and weight loss results buy blopress without a prescription from canadian pharmacy buy alli pills price cam you order diakof canadian zoloft side effects mayo clinic alli uk reviews zetia 10 mg coupons haldol 100 mg im differin coupons 35 cashback buy tramadol and methocarbamol with out a prescription singulair online differin gel buy what class of drugs is doxycycline canadian alliance terminals delta derwent generic phenergan buy canada lopid now co uk discount methotrexate cialis from australia xenical and meridia together what do mobic pills look like addiction to pain pills micardis plus 80 12.5 mg 28 tablet can we trust probalan online bystolic.com costco viagra cost buy neurontin online without prescription norvasc by mail penegra mg buy celexa vs generic brand of celexa cheap chloroquine uk pariet pharmacy gastro-resistant tablets cheapest dramamine in the uk overnight nolvadex how to import kamagra oral jelly abilify coupons and discounts is lamisil sold over the counter tinidazole wanted online review atarax discount how to use liquid arimidex where can i buy citalopram in the uk astelin no prescription reviews health express pharmacy group evista health canada aciclovir no prrescription phenergan cough medicine with codeine what is ginseng good for in the body cost of protonix do i need a prescription for calan is lamictal better than lithium buspar medication tenormin australia pharmacy normal clomid cycle length where to buy nizagara online uk purinethol in croatia cytotec labor and delivery allegra tablets 60 mg lincocin tablets purchase generic hytrin where to get anacin is robaxin an over the counter drug wo kann ich viagra billig kaufen cheap feldene india buy voveran cheap buy zyvox without a prescription from canadian pharmacy side effects of femara used for infertility trandate to buy from europe trimox tablets us online nifedipine capsules 10mg buy tricor inhaler canada shatavari discount ampicillin where can i buy it kamagra gold from canada pyridium no prescription what is the symbol equation for calcium carbonate plus hydrochloric acid sominex doctors online coumadin dose adjustment protocol free or low cost prandin buy amitriptyline from india can you buy viagra over the counter in the uk online capoten echeck kamagra uk co uk healthy male waist line best place to buy femera best site get rosuvastatin list of tesco stores selling diarex generic for pletal tadalis sx ships from india actos online without rx doxycycline with no prescription to buy comprar epivir-hbv en argentina taking strattera for studying citalopram generic celexa ibuprofen 400mg tab can you order uroxatral brand cialis online bestellen where to leukeran cheap medrol mg lotensin drugstore.com where to buy cipla products lukol uk buy what are the side effects of long term use of prilosec over the counter medicine shuddha guggulu purchase betapace lowest price prescription drug micronase generic wellbutrin sr buy proscar online order strattera 40 mg clomid tablets to buy for what reasons are aspirin sold over the counter probalan for men sale in uk zithromax for sale online customer reviews on abilify supreme commander forged alliance purchase elocon online bestellen zyprexa ordering online pharmacy buy alli refill glaxosmithkline use of rosuvastatin tablets where to buy alli orlistat azulfidine on line no script cost of topamax australia actos 15 mg 28 tablet eurax cream online no prescription lasuna sale buy provigil uk no prescription benzac generic cheap costs betnovate cream betamethasone valerate can you buy furosemide best place to buy evista in australia get nizagara toronto bentyl 20 mg im buy tegretol online reviews how much is zyloprim tablets ventolin side effects shaking cheapest place to buy nolvadex lamictal results forum buy viagra tablets australia albenza medication generic combivent for sale on line best price for real serophene generic prazosin for sale on line low cost artane promethazine w codeine syrup over the counter acheter zyban internet why can i find alli diet pills in stores buy plavix with herbal medicine for low back pain a cochrane review propecia generic date 2012 online pharmacy uk glucotrol xl what is fexofenadine hcl safe naprosyn buy fluoxetine manufacturers india lioresal best price eritromicina 200 mg prospect como usar las pastillas xenical top 10 online finpecia sites buy prozac online germany order minipress cheap buy aspirin without a prescription from canadian pharmacy where betoptic cialis 20 mg time no prescription carbozyne sale sending medicine by mail is it illegal cost of xeloda without insurance aciclovir online from canada online nootropil purchase micardis plus generic aciphex overnite shipping buy hyzaar 200 how long to use diflucan buy ventolin online no prescription us overnight us shipping misoprotol zithromax z-pak wiki walmart pharmacy prices simvastatin side effects of citalopram weight gain buy viagra gel online uk augmentin reviews for men buy nizagara have no prescription what are some generic drug names for synthroid yasmin medicine side effects cost of intrathecal baclofen pump ceftin without rx can your buy cialis super active in ireland generic buy clonidine online india what infections does ciprofloxacin treat florida lady era diclofenac gel online store crestor india no prescription safe place order zyban german remedies ltd delhi pde5 buy phenergan online with mastercard ranitidine 100 review best site to buy maxalt where can i buy decadron online without a prescription is amitriptyline better than ambien cytotec online no prescription viagra professional sale 100mg pfizer sandoz finasteride 5mg prescription water pill names dosis de aciclovir para el herpes zoster doctors write rx their prescription order zyloprim 120 mg related www.iach.knox.amedd.army.mil ireland community hospital fort knox pharmacy bupron sr 20mg tab acquistare viagra jelly in italia where abilify is manufactured generic crestor 20mg eldepryl order online prescription drug paxil cheap blue accent pillows buy coversyl tablets canada what is the signs of digoxin toxicity generic abana in usa pictures of citalopram pills kamagra oral jelly prescription coupon ashwagandha online in usa buy nizoral cream uk glucophage metformin weight loss imitrex woldwide shipping viagra headquarters toronto snopes esomeprazole magnesium pregnancy aspirin discontinued buy tinidazole 100mg online clozaril prices at costco accutane tablets for sale singulair over counter equivalent diclofenac sodium 50mg over the counter canada vpxl tablets online dostinex how long to take effect buy cheap vasotec pills buy amaryl online us no prescription walgreens buys usa drugstore levaquin purchase ordering tretinoin 0,025 what is unisom promethazine cough medicine hyaluronic acid injection prices order yagara online no prescription with a visa generic from quibron-t dulcolax suppository dose for infants side effects of promethazine dm syrup lamisil 100mg cheep billig zyrtec online kaufen pharmacy direct west wellow online augmentin india buy septilin bulk cost of voltaren gel at walgreens actos pioglitazone hydrochloride tablets full prescribing information famvir online purchase buy femara perth australia do doctors give pain meds for uti i pill cipro website moduretic delivery orlistat 60mg capsules side effects buy geriforte mexican pharmacies buy viagra ann summers buy tindamax 500 mg without prescription is betnovate c good for eczema top drugstore foundation for oily skin 2012 can you buy lamisil over the counter in canada methotrexate shortage uk viagra store online purchase ginseng root prescription solutions prior authorization form procrit cefixime 100 mg indications pharmacy buy alesse ethinyl estradiol generic name imuran plavix maximum daily dose long term side effects of blopress bipolar medication seroquel atacand plus cheapest famvir in the uk legal buy fml forte online canada cuales son las pastillas para poder abortar can ranitidine hydrochloride get you high florida himcocid kamagra for sale london cheapest clomid no prescription ed pills at walgreens where can i order flomax can you order prednisone counter generic seroflo shelf life buy cheap methotrexate pills cheap protonix usa cheapest actos online stromectol dosage administration frumil by mail generic femara usa pariet side effects weight gain foro culturismo y fitness epivir-hbv medicine online cost of celexa without insurance abilify product information australia nature insulin receptor cheap refill alli weight loss aid aciphex over the counter 20mg albendazole dosage for pinworms in children tegretol lawsuit canada what is pure acai berry used for nizagara western australia uk version of estrace compazine tablets price himalaya gasex dosage priligy 30mg side effects erythromycin ethylsuccinate 400 mg tablet how to get lipitor in australia apcalis sx shoppers drug mart buy online seroflo generic
Home

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 871 guests online

Atom RSS

Biz of Baseball Organizational Report - LA Dodgers PDF Print E-mail
User Rating: / 11
PoorBest 
Organizational Reports
Written by Devon Teeple   
Tuesday, 24 June 2008 23:00

Dodgers Org Report

The following is a continuation of our Organizational Reports, filed by Devon Teeple. As with the prior reports for San Diego Padres, the Toronto Blue Jays, and the Pittsburgh Pirates, this report delves into the Los Angeles Dodgers historically, financially, and from a facility perspective. -- Maury Brown

The glory years of the Dodgers are obviously behind them. Gone are the days of Kirk Gibson and Tommy Lasorda, welcome the days of Frank McCourt and Ned Colletti.

The Dodgers live in the minds of most baseball fans and historians as a franchise of historic glory. 43 Hall of Fame Players, 7 Hall of Fame Managers/Scout/Coaches, and 4 Broadcasters.  You can lay claim that they are one of the most significant innovators in baseball; having led baseball's move to the west coast, broke the color barrier with Jackie Robinson, televised the first baseball game ever (at Ebbets Field in 1939) and introduced the batting helmet in 1941. Since the ultimate Dodger championship year of 1988, the Dodgers have been a stranger to post-season. Despite the sluggishness of late, this is still a franchise that has earned its reputation for success with six World Championships and twenty-one pennants, nine Cy Young Award winners, ten MVPs and an incredible sixteen Rookie of the Year recipients.

If you look at the Los Angeles Dodgers from a financial perspective, the team is in the driver’s seat. The Dodgers are no longer just a Major League Baseball team, but a product that has accentuated the positives and has made itself into something bigger. Other professional sports teams that have joined this realm of status are the New York Yankees, Los Angeles Lakers, and the New York Knicks. These are no longer events to attend a sporting event, though that is the main idea, it is now a gathering of Hollywood A-Listers and high profile celebrities; Ice Cube, Dr. Dre, Ron Howard, Larry King, Shia LaBeouf, Matt Leinart, Jay Leno, Al Michaels, Freddy Prinze Jr., Tiger Woods, and Dwayne “The Rock” Johnson.

News Corp. Purchases Dodgers 

The transition from baseball team to high profile gathering spot began in the late 1990’s, specifically on March 19, 1998 with the purchase of the team by Rupert Murdoch’s News Corporation, owner of the Fox Network (which owns broadcast rights to MLB games) and 20th Century Fox., (In 2007, Fox no longer has rights to League Division Series games, and has only one League Championship Series per year.) One of the new owners first moves was to trade away highly popular catcher Mike Piazza and on June 21, 1998 the Dodgers fired general manager Fred Claire (read The Biz of Baseball interview with Fred Claire) and manager Bill Russell. Tommy Lasorda is hired as interim general manager, Glenn Hoffman is named interim manager. Hoffman’s interim stay was just that, replaced by “celebrity manager” Davey Johsnon the following season.

Fans were used to the O’Malley’s way of running a team, hands on, and personal and development through the ranks; from 1992-1996 the Dodgers had the "Rookie of the Year " in their organization. Murdoch’s corporation was a little different giving out enormous contracts to players such as Kevin Brown, and Darren Dreifort. This inevitably tied up money that could have been used for others things.  The Dodgers have achieved financial success as a franchise with a team that has not enjoyed nearly the amount of success they have had in the past. Attendance has increased nearly 30% since 1998. Of all the Major League baseball teams currently in existence, the Angels and the Dodgers rank second on the list behind the New York Yankees in with the population of their respective cities. New York City has a population of 18.323 million while Los Angeles is second with 12.366 million.

Select Read More to see the rest of the Dodgers Organizational Report

Dodgers Win/Loss Record with Attendance Since '98

 Year W
 L
 PCT
 GB
 Attendance
 2007 82
 80  .506
 8.0  3,857,036
 2006 88
 74
 .543
  --
 3,758,545
 2005 71
 91
 .438
 11.0
 3,603,680
 2004 93
 89
 .574  --
 3,488,283
 2003 85 77
 .525 15.5
 3,138,626
 2002 92
 70
 .568 6.0
 3,131,255
 2001 86
 76
 .531 6.0
 3,017,143
 2000 86  76
 .531 11.0
 3,011,539
 1999 77 85
 .475 23.0
 3,098,042
 1998 83  79
 .512  15.0
 3,089,201

Things turned around in 2004; a new owner and the Sabermetric Experiment. Frank McCourt became only the second sole owner of the Los Angeles Dodgers in the franchises storied history.  One of his first moves was to hire Paul DePodesta, who was then the Assistant General Manager under Billy Beane in Oakland. Though the team made the post-season for the first time since 1996, DePodesta’s tenure was short lived but did contribute in numerous ways that not a lot of people notice. 

  • Helped construct a roster that produced the 2004 NL West Divison title, the Dodgers' first playoff berth in eight years.
  • Acquired Brad Penny, who has the ability to become one of the National League's best
  • Correctly foresaw the explosion of the free agent pitching market one year in advance, signing Derek Lowe to an excellent deal, as well as extending Penny through ’08 with an option for '09 at below-market value.
  • Signed Jeff Kent and J.D. Drew to favorable contracts, both of which yielded effective performance relative to the size and length of their deals.
  • Avoided the temptation to out-bid all comers for Adrian Beltre, who has yet to justify the five year, $64 million deal given to him by Seattle after one of the greatest contract-drive walk years in history.
  • Depodesta was fired on October 29, 2005, odds are due to not making the playoffs in his second year. Other things contributed; Depodesta was not a favorite of the fans or the media, and the trade that made an uproar was trading fan favorite Paul LoDuca with Juan Encarnacion and Guillermo Mota to Marlins for Bill Murphy, Brad Penny and Hee Seop Choi.  

McCourt Tenure 

As mentioned above, 2004/2005 brought changes with ownership of the franchise and the General Manager of the team. Since ownership was purchased by Frank McCourt his focus has been on bringing championship baseball back to Los Angeles while making Dodger Stadium one of the most family-friendly venues in the country.  One of the major projects the McCourt has done in his tenure is the rebuilding and remodeling of Dodger Stadium.  “This included replacing all 50,000 seats in the bowl, returning to the original color palette and the introduction of a traditional yet modern “box” seat concept along the baseline. During the 2006 season, more than 3.7 million fans visited Dodger Stadium, setting an all-time franchise attendance record and lending testimony to the fact that the ballpark experience is second-to-none.”

Promotions 

On the promotional end of things McCourt has also elevated the teams status in the community; “the Dodgers Dream Foundation has provided hundreds of thousands of kids throughout Southern California with educational, athletic and recreational opportunities through programs such as: The Dodger Dream Fields which renovates local baseball and softball fields to provide a safe haven for children to play baseball; Play Ball LA which connects youth and former Dodger players through baseball clinics at their local ballparks; Dodgers Ticket Donations which provides tickets to non-profit youth groups enabling some younger fans to experience Dodger Stadium for the very first time; and the Jackie Robinson Scholarship Fund which provides college scholarships to local minority youth”. 

Programs that the team is involved in can be view through the following links. 

Colletti Tenure 

Ned Colletti was named General Manager of the team on November 16, 2005. His responsibilities include the following; overseeing the team’s baseball operations, including scouting, player personnel and player development. Colletti biggest attribute is his ability to build a team through minor league and player development. The team’s current 40-man roster includes 26 players who have come up through the team’s minor league system, a significant increase over the past decade. Including 4 players in the top 100 prospects and 2 in the top 15; (Clayton Kershaw, and Andy LaRoche). Since arriving in Los Angeles, Colletti has solidified the Dodgers focus in Asia, by acquiring free agents Takashi Saito in 2006 and Kuroda. They have also signed Robert Boothe, its first amateur signing from Japan and strengthened its presence in China. Colletti has increased the club’s commitment to scouting and player development in the Dominican Republic.

The professional sports teams industry includes approximately 800 organizations, which in turn produce and annual revenue of about $16 billion. Needless to say, the industry is concentrated with the top 50 organizations controlling 60 percent of the revenue. The Competitive Landscape is the demand driven by consumer income and corporate entertainment. It is obvious that teams in large cities have an advantage due to increased television coverage and the amount of people that can attend one of their events. Teams in smaller areas are obviously at a disadvantage, but can build their team support and loyalty through smaller promotions throughout the city. The major revenue sources for teams are the admissions of the event (40%), advertising and endorsement fees (10%), concessions and food (5%). All other revenue streams are from facility rentals, programs and merchandising. This is an area where the Dodgers excel.  The team may be struggling but because of their fan base and their locale, they are a success financially though it may not always show on the field. “Today, Scully calls a limited schedule of games (all home games and road games in NL West ballparks) for both flagship radio station KABC and television outlets KCAL and FSN Prime Ticket. Scully is simulcast for the first three innings of each of his appearances, then announces only for the TV audience. If Scully is calling the game, Charley Steiner takes over play-by-play on radio beginning with the fourth inning, with Rick Monday as color commentator. If Scully is not calling the game, Steiner and Steve Lyons call the entire game on television while Monday (now as play-by-play) and Jerry Reuss do the same on radio. The Dodgers also broadcast on radio in Spanish, and the play-by-play is handled by another Ford C. Frick Award winner, Jaime Jarrin. Jarrin has been with the Dodgers since 1959. The color analyst for some games is former Dodger pitcher Fernando Valenzuela, for whom Jarrin once translated postgame interviews. The Spanish-language flagship is KHJ. Live traffic reports pertaining to Dodger Stadium are broadcast from the Dodgers Transportation Center inside the ballpark. KABC radio's Captain Jorge Jarrin (son of Dodger broadcaster Jaime Jarrin) and Doug Dunlap handle those duties during the pre-game and post-game shows as well as during Dodger Talk following the game. In 2006 the Dodgers introduced an on demand channel on Time Warner Cable called "Dodgers on Demand", hosted by Tony Kinkela.”

In addition, “The Dodger Magazine” has six regular season editions that feature player profiles, personnel, national/local editorials, and stats on the home and visiting teams. There is a circulation of about 250,000 and are complimentary to all VIP dugout seat holders and VIP suite holders throughout every home game.

Forbes Valuations - "The Next 50 Years" Plans for Dodger Stadium

The value of the Dodgers remains incredibly high, as one would expect from an exceptionally strong brand in a top 5 market. Even with Dodger Stadium being over 46 years old, the value of the Dodgers has been the model of consistency ranking as high as 3rd, and locked in as the fourth most valuable club in MLB since 2002. The value of the Dodgers has increased 60% over that period of time and should keep heading in that direction as the Dodgers continue to renovate Dodger Stadium, and look to develop all around the historic stadium. The Dodgers have launched "Dodger Stadium - The Next 50 Years" which will transform the stadium and surrounding area into what the Dodgers see as a year-round destination.

Below is an artist rendering of the proposed development along with the Forbes valuations for the Dodgers from 2002-2008. 

Dodger Stadium renovation

 

Forbes Valuations for the Los Angeles Dodgers
Year
Rank
* Value ($ mil)
One-Year
Value
Change (%)
Op Income
2008
4th
694
10
20.0
2007
4th
632
31
27.5
2006
4th
482
14
13.4
2005
4th
424
6
-7.4
2004
4th
399
-11
-19.1
2003
4th
449
3
-25
2002
3rd
435
9
-29.6

 Conclusions

Los Angeles has been known to spend big money on big time free agents, (Andruw Jones, 2 years, $36 million), but see little in return. Over the past few years the Dodgers have shown that change will be made on the fly until results are shown; Murdoch to McCourt, DePodesta to Colletti, Grady Little to Joe Torre. We all know that baseball is a game of development and time and there is no quick fix solution. Is it time for one of the most financially successful franchises of all time to finally let the youth they have developed lead the team? On the other hand, will they continue with the high priced free agents; Andruw Jones, Nomare Garciaparra, Juan Pierre, Jason Schmidt?

Maury Brown contributed to this team report


Devon Teeple is a staff member of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey.. He can be contacted through the Author Profiles page

 

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?