owater, today announced it has signed Boston baseball player Jacoby Ellsbury to endorse its infused owater line of all-natural sports drinks. The agreement is a two-year partnership . Ellsbury will be featured in the Massachusetts-based company's radio advertising campaign as well as point of sale and other marketing campaigns.

"I first tried infused owater at spring training and I was so excited to finally find a sports drink that doesn't taste too sweet," said Jacoby Ellsbury. "I think about everything I put in my body when I am training, so I want a drink that's tasty, healthy and functional, not something loaded with sugar and artificial ingredients. infused owater is a better sports drink, and I am glad to help get the word out about it."

The deal with owater is Ellsbury's first partnership with a beverage company, owater said. Ellsbury's exciting debut and bright future in professional baseball and his intense approach to fitness and training in the off-season make him an obvious fit for the two-year-old beverage brand.

The owater/Jacoby radio ads, which will air on New England radio stations starting this spring, will feature First talking with Ellsbury about training with infused owater. Ellsbury will also appear in point of sale materials posted at stores where owater is sold as well as in other marketing campaigns.

Source: owater 

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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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