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Getting tired (already) of Obama, Clinton, and McCain talk? Want new fresh faces on the campaign trail? How about Derek Jeter and David Ortiz as new candidates. Both Jeter and Ortiz have tossed their caps into the ring to campaign for XM Satellite Radio. The "race" is the new multimedia marketing campaign from XM that will run throughout the course of the season. A new XM TV spot offers a parody of election ads with Ortiz campaigning for the "Every Game" platform, while Jeter stumps for "Every Team." The TV spot and online ads are premiering this week. Baseball fans can visit the new web site XMBaseball.com to choose Jeter or Ortiz for the President of XM Baseball, and send their friends a personalized audio message from their candidate. Coming soon, the web site will let you upload a personal photo and create a bobblehead image with your favorite team's uniform. With your bobblehead image, you will be able to star in your own campaign video as the running mate for Jeter or Ortiz, and share it with your friends. You will also be able to create a voicemail greeting from the candidates, or download a customized ringtone. You can also reach JeterForPresident.com or OrtizForPresident.com. OTHER NEWS ACROSS THE BUSINESS OF SPORTS NETWORK
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