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Jeter & Ortiz Throw Caps in the Ring for XM Campaign PDF Print E-mail
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Radio
Written by Maury Brown   
Thursday, 03 April 2008 03:42

Jete and Ortiz in XM Radio CampaignGetting tired (already) of Obama, Clinton, and McCain talk? Want new fresh faces on the campaign trail? How about Derek Jeter and David Ortiz as new candidates.

Both Jeter and Ortiz have tossed their caps into the ring to campaign for XM Satellite Radio.

The "race" is the new multimedia marketing campaign from XM that will run throughout the course of the season.

A new XM TV spot offers a parody of election ads with Ortiz campaigning for the "Every Game" platform, while Jeter stumps for "Every Team." The TV spot and online ads are premiering this week.

Baseball fans can visit the new web site XMBaseball.com to choose Jeter or Ortiz for the President of XM Baseball, and send their friends a personalized audio message from their candidate.

Coming soon, the web site will let you upload a personal photo and create a bobblehead image with your favorite team's uniform. With your bobblehead image, you will be able to star in your own campaign video as the running mate for Jeter or Ortiz, and share it with your friends. You will also be able to create a voicemail greeting from the candidates, or download a customized ringtone.

You can also reach JeterForPresident.com or OrtizForPresident.com.


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Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

 

 
 
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