viagra ciais compare cialis to viagra morphine side effects elderly confusion prednisone dosage for poison ivy buy cheap kamagra jelly avodart side effects capsules elocon salep viagra shipping to china lipitor generics losartan potassium 25mg tab colchicine gout dosage cefadroxil antibiotic duricef cefadroxil 500 mg capsules purchase doxycycline finasteride 5mg proscar i want to buy viagra online clotrimazole troches 10 mg cong dung renapril 5mg oxycontin toprol xl 50 mg picture arimidex for men anastrozole treatment singulair for children dosage lincocin injection 600 mg abilify patient assistance program access to care metallica tour 2015 zetia 10 mg substitute minoxidil 2 vs 5 restonite ambien cr how much is celebrex in mexico liquid ivermectin for horses metforin for pets levitra bangkok venlafaxine hcl 37.5mg 24hr sa cap zanaflex side effects itching septra ds antibiotic side effects buy viagra 150 mg order domperidone without prescriptions is latisse for eyebrows adderall xr side effects in children growth avana apartments greenville sc exelon corp jobs oxazepam drug interactions cheap viagra overnight shipping best over the counter diet pills mobicox tabletas anticonceptivas zoloft 50mg cialis pastilla diovan hct side effects irritability 24 candian parmcy finasteride 1 mg no prescription needed fda approved online pharmacies cost of flomax in mexico novaldex pay by paypal nautisol medication for depression chloroquine malaria dose kamagra thailand best drugstore foundation what is clomid feldene flash para que sirve viagra canada overnight shipping purchase levothyroxine with no script manly viagra generic viagra 100mg street price reductil diet pills obesity sibutramine ditropan medication hyperhidrosis lortab side effects medicines trimetabol dosage of pepto avalide side effects irbesartan hydrochlorothiazide sibutramine 15mg mexico cough syrup on line lookig cialis diltiazem er side effects drug nuvigil treatment for weight loss stilnox 10mg sleep zolpidem medication aspirin for dogs garlic mashed potato recipe paula deen viagra levitra cialis celestoderm v buy online cheap ed pills in canada 2014 ed pharmacy sample pack alendronate sodium 70 mg for men only canada promethazine codeine prevacid side effects long term use samonas prime moving and storage malegra dxt online pharmacy mexico selling advair liposafe ingredients in marshmallows sotalol medication dosages nexium side effects nexium 40mg metformina 850 dosis recomendada de diclofenaco da sutra 30 review diclobru instructional strategies amoxicillin dosage for cats provigil vs nuvigil price inderal side effects in children rapidtabs reviews on vigrx cheap viagra sublingual 100mg for sale chlamydia pneumoniae and asthmachloroquinchloroquine lipothin with raspberry ketone inderal for anxiety medication vfb wengerohr zithromax without prescription price dilantin toxicity treatment dialysis aristocort tablets without prescription does cialis really work fluox force cabgolin cabergoline weight get best pills average wholesale price drugs 2012 adalat sony tv serial latest episode 2012 dicyclomine 10mg information uses purchase levothyroxine 125mcg prozac withdrawal symptoms in children online pharmacy united states how to use viagra effectively colcrys 0.6 mg walmart bleaching dalacin cream viagra purchase online with mastercad prescription viagra prices uk pharmacies that deliver to usa comprar sildenafilo normon percocet 5 325 side effects acyclovir medication 800 mg xanax avant dentiste extra super cialis review macrodantin 50 mg capsule lamotrigine side effects rash order cialis with paypal oxybutynin chloride 5 mg tablet apertium wiki answers ativan lorazepam drugs side effects staxyn 10mg reviews discount cialis 24 hour shipment lamictal for depression crazy meds ed drug store diflucan on amazon arthritis symptoms in shoulder hydrodiuril hydrochlorothiazide dose norvasc 5 mg side effects compare viagra prices uk albendazole without a presciption lotemax ointment uses trimetabol syrup of black online pharmacy cialis generic amlodipine 5mg tab latisse online purchase levaquin 750 side effects levofloxacin progesterone cream and pregnancy vytorin medication info online levitra reviews amiloride hctz 5 50 trileptal 300mg pictures pilexil capsulas de vinagre viagra cialis levitra generic eltroxin tablets 50 mcg cialis italia metformin and pregnancy test results androgel 1.62 gel pump reviews zolpidem 10mg insomnia drug predisolone 5mg tab buy wellbutrin without a perscrition reditabs viagra tylenol 3 side effects zovirax cream for shingles descargar frases de futbol price of 100mg viagra flomax by mail buy glucophage xr remeron medication class cheap synthroid online canadian on line prescription drugs diamox side effects confusion latisse price comparison chlamydia pneumoniae asthma prednisone for dogs side effects dosage viagra oro diclofenac gel in india lanoxin 0.25 mg tricilest ukc lagatrim forte indications for blood penicillin online buy abilify 2mg amerimedrx complaints online cialis no prescription australia meloxicam 15 mg high buy zolpidem in uk orderpharma accutane before and after pictures venta de cialis en miami potassium deficiency symptoms in adults atrovent hfa inhaler coupons advantage car rental reviews generic viagra accept paypal contrave diet pill cost viramune manufacturer refurbished cholesterol diet food leponex tableta dejstvo botoksa cytotec price in kuwait dianabol stacked with anavar buy citalaprom online no prescription allopurinol dosage dose liposafe bag balm strattera adults buy viagra walmart price zofran side effects in pregnancy sudafed and prednisone together cheap generic viagra soft pills online phenergan overnight metformina para bajar de peso indomethacin 50 mg street value benazepril hcl side effects commande viagra fiable furosemide 20 mg drug duphalac syrup philippines order benzos overnight in california the best pills for ed from gnc buy ambien generic no prescription power bull 100 viagra voltaren online cipralex 10 mg tabletta ed pills at walmart viagara for sale in long island ny buy motilium from austrailia isiniazid buy lethal vistaril overdose prednisone deltasone side effects amiloride mechanism of action cyclidox tablets computers orlistat diet medication motrin dosage chart children magnesium oxide 400 mg tablets buy doxycycline canada buy pain medication with no rx amitriptyline 150 mg cod acquisto sicuro viagra online lamotrigine medication abuse venlafaxine hcl er 37.5mg weight loss black cobra tablets nottingham betagesic tablets trazodone for insomnia side effects erythromycin over the counter usa ciacil tablets for toddlers femara letrozole for men elocom cream prospect terramycin eye ointment metoclopramide buy from canida cheapest cialis pills what is diabecon tablets colospan hovid inc how much is viagra viagra super active uk lipitor 40 terramicina unguento oftalmico baclofen 10 mg side effects cymbalta without rx overnight levothroid medications arthrotec side effects tenormin medication atenolol what is it for farmacias canadienses online serp 5101 1 colchicine 0 6mg without prescription entocort side effects hair loss tadalafil canada novolog sliding scale dosing 247 drug shop obestat 15mg capsules reductil slimming pill where to buy cialis tadalafil buy online yasminelle pilule contraceptive yasmine kesan pil perancang mercilon mupirocin uses staph pink viagra phenergan and pregnancy category ornidazole tablets dosage diclofenaco sodico octreotide drip rate neurontin medication for anxiety relafen nabumetone reviews bromocriptine buy without prescription zyprexa side effects diovan generic available when phexin 75070 azithromycin 1 g orally erexin capsules bottle azulfidine entabs side effects citrate de betaine femme enceinte medrol 4mg dosepak coupon mobic 7.5mg tablets antivert medication over the counter famvir dosage fever blisters buy amoxil with out persaption lortab 7.5 hydrocodone dosage for keflex for sinus infection ropinirole hcl er side effects generic cipro pills toradol 10mg tab betneval pommade pour cialis cost at walgreens viagra alternative at walmart denver barbarians rugby club pregnant pictures of jennifer lopez canadian prednisone buy actavis online clomiphene 50mg for men actress in cialis commercial reglan medication reglan breastfeeding verapamil 240 mg er where to butciprofloxacin hcl 500mg buy novaldex in glasgow powerpill c cost of generic sildenafil cost for viagra without insurance 283 order prednisolone online all natural viagra zinoxime 500 calorie erexin maximum male strength standards januvia 100 mg side effects motrin side effects medication thyroxine for sale canadian pharmacy where can i buy xenical diet pills canada pharmacy online viagra cefalexina english antibioticos sertraline 50mg tablets reviews zolpidem er 12.5mg side effects non perscription viagra buy roaccutane uk promathazine where to buy benicar side effects weight gain toradol 10mg high blue star basketball real viagra canada zestoretic side effects buy orlistat diet pills stanozolol steroids in sports increasing metabolism for weight loss precio de cialis en farmacia viagra online in spain prazosin medication uses dynamogen effets secondaires epogen injections for anemia estradiol and weight gain tretinoin cream 0.1 comprare levitra con paypal triderm cream 15gm lergigan mitel eltroxin weight loss maxalt migraine cost advantage rent a car coupon viagra for her bactrim tabletas ebay viagra for sale online feldene medication wikipedia biaxin xl 500mg dosage kosovarja chat line biaxin 500mg for ear infections how does colcrys medication work clindamycin phosphate vagingal cream sertraline hcl 100mg tab prednisolone acetate eye drops uses oracef 250mg to g flucomed 150mg to gramsfluzol dormidina information literacy are cipla drugs safe cabergoline 0.5mg use for over the counter protonix viagra light switch saroten 25 mg adderall diazepam 2mg dosage suhagra made by cipla claritin dosage for cats para que sirve el antifludes clenbuterol weight loss clotrimazole betamethasone cream uses voltaren gel anti inflammatory coupons metformin and over the counter elocon cream 0.1 to buy cabgolin 0 250cc budesonide ec 3 mg side effects singulair medication for asthma trental 400mg cr retino ac side effects cardura drug classification sildenafil brands in india viagra samples free pfizer abilify rebate glimepiride dealer abortion pill online cheap depo provera and pregnancy side effects phenergan non prescription carprofen glucosamine for dogs side effects clozapine monitoring guidelines for clinical trials prednisone 20 mg tab roxane online pharmac coumadin without a prescription flagyl 500mg antibiotics tamoxifen drug interactions misoprostol over the counter cvs canadian generic viagra without insurance miglior sito per acquisto cialis medameds rapidshare movies rimonabant weight loss obesity foundation costco pharmacy online dapoxetine trial pack fertomid vs clomid dyazide 37 5 25 capital partners sertraline zoloft reviewssibutramine mobic medication side effects viagra generico online contrassegno 135 metallica songs famvir medication famciclovir legitimate site to buy generic viagra avalide medication irbesartan fluoxetine hcl 20mg cap side effects how much cephalexin for sinus infection flomax dosage instructions viagra cheap sold in us canadian pharmacy wellbutrin xl toradol injection medication doxylamine succinate 25 mg overdoses purchase viagra online in india best place to buy online finasteride atacand hct 16 12.5 generic lidocaine and prilocaine cream 2.5 cardinal stritch university baseball azitromicin order zyvoxid doses requip generic equivalent buying synthroid without insurance apotik penjual cytotec jakarta buy combivent respimat out of country sifrol 0 18 mg nicotine clomiphene citrate late period diclofenac sodium 75mg ec zanaflex overdose story proventil hfa inhaler coupons purchase lipitor online florinef for orthostatic hypotension cipro antibiotic for sale proviron side effects mesterolone for sale colcrys manufacturer caverta 100 review hytrin 5mg capsules side effects of budesonide for cats overseas no prescription pharmacy clindamicina para que sirve no precription birth control most trusted drug mail order sites peritol dermatitis symptoms sotalex tablettail prozac without script buy tizac without prescription pharmacy eu fast shipping depo provera et duphaston buy wellbutrin overnight shipping spiriva handihaler instructions digoxina 0 25 burgers is there viagra for women augmentin bid 1000 pharmn norx viagra 180 toradol dosage canada pharmacy 24hr pharmacy near methodist willowbrook hospital starcef 2000 ranigast lek consulting lialda daily dosagelidoderm viagra and cialis ordering in canada colofac retard rizatriptan benzoate maxalt mlt coupons american online drugstore paracetamol contraindications patients trazodone for insomnia buy gabapentin cod cenveo st louis bindery vasotec medication ingredients colospan what is its usage adderall weight loss buy online cialis senza ricetta a forli cesena glucophage side effects weight loss metoprolol er 25 mg what is it for lipitor and grapefruit do not mix why cialis soft tabs online cialis super active reviews where can i buy nolvadex pct levitra espanol nitroglycerin 20mg where diflucan want to buy cialis online cialis professionals india olanzapine medication 15 mg used to treat bipolar disorder piadas curtas buy roacutan cialis free trial prescription redi sildenafil vigora 100 side effects non prescription periactin comune santa luce premarin 1.25 mg aldara reviews for molluscum antibiotics for tooth infection
Home All Articles Bringing Back Baseball to the Masses

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 961 guests online

Atom RSS

Bringing Back Baseball to the Masses PDF Print E-mail
User Rating: / 2
PoorBest 
Articles & Opinion
Written by Dave Rouleau   
Tuesday, 19 February 2008 07:04

A Biz of Baseball Original ArticleAs the premier brand in all of sports, the Yankees franchise has earned the right to make sponsors pay for the privilege of being associated with its name.

This is becoming even truer when you consider that CAA Sports, an agency that provides athlete representation and manages corporate marketing initiatives for its clients, was chosen to find corporate sponsorships for the new Yankee Stadium and proposes to sell one deal that is estimated at $20 M, as reported by the Sports Business Journal.

CAA is selling the package and using it as a cornerstone for marketing efforts of its sports division. The package includes a variety of sign and marketing inventory in and around the Yankees new home, but does not include naming rights to Yankee Stadium. That means that the Yankees and CAA Sports are attempting to sell one of the biggest facility sponsorship packages ever without what's usually considered the most valuable piece of sponsorship inventory. That's exactly what makes it so intriguing to the rest of the sports industry.

"As the uber-brand for baseball, and sports generally, the Yankees are the only American franchise that could do this, with the possible exception of the [Dallas] Cowboys," said Phoenix-based naming-rights consultant Rob Yowell, who's had a hand in the deals that put Honda's brand on the home of the Anaheim Ducks and Oracle's name on the Golden State Warriors' home arena. "But I would put any price tag, even the asking price, in quotes on this, because you are dealing with a proposition that truly has never been done before."

Several packages for possible sponsors are reportedly available, with many display options.

Among the biggest signage opportunities offered in the comprehensive financial services package are large signs on the highways around the stadium; prominent exposure on Gate 4, the stadium's main entrance; several fixed signs on top of the stadium, affording an aerial view; a large sign atop the right-field scoreboard; even bigger signage on the back of the scoreboard, facing a new subway stop; signs on interior gates leading to the field; fixed and LED signs inside the stadium and the stadium bowl; permanent dugout branding; scoreboard vignettes; behind-the-plate signage and a logo on all Yankees tickets.

The Yankees are clearly not the first to do this, but the figures involved are without precedent in Major League Baseball.

Select Read More to see the rest of this original article

In a previous article published on The Biz of Baseball, Kurt Hunzeker, founder of Sparts Marketing, talked about other stadiums using this strategy to add money to their operations:

When the Boston Red Sox created a limited supply of advertising space on the Green Monster, Under Armour grabbed one of the two available slots to promote its brand to a captive audience all season long. Once the Cubs made Wrigley available, Under Armour seized the opportunity to tie-in its brand with one of sports' fabled franchises (and promote the recently-signed, company endorser, Alfonso Soriano).

It makes sense that the relatively-new performance apparel company, founded in 1996, partnered with two of baseball's historic franchises and placed its brand on the walls of sports' two oldest existing venues. This brand association translates equally well for both sides of the partnership – Under Armour adds "tradition" and "timeless" to its name, and the Cubs and Red Sox gain "fresh" and "innovative" tags to their brand.)

The Cubs-Under Armour partnership is a clear win-win for both sides.

Since Wrigley's outfield area is clutter-free, Under Armour has complete control of a high-visibility, viable advertising vehicle positioned in front of sold-out, captive crowds all season long. This does not even take into consideration the millions of fans tuning into nationally-televised broadcasts on WGN).

The Cubs add a significant revenue stream that was not on the books last year. Couple this with Wrigley's outfield bleacher expansion and new LED displays added throughout the ballpark, and the Cubs are inching closer to leveling the "business operations playing field."

He also added:

I am of the mindset that all teams regardless of sport MUST find new revenue sources both inside and outside their home arena, ballpark and stadium. Similar to any other business whose value grows with adding new consumers, maximizing its available inventory and managing its expenses, sports properties need to utilize everything at its disposal, even if it means acknowledging that tradition and "what worked in the past" has no place in today's sports business culture.

It is no wonder baseball is awash in cash like never before in the history of the sport ($6.075 billion in revenue in 2007).  With more people into the stadiums, sponsors are interested in developing any possible idea and throwing more money on these initiatives than ever before for their products to be noticed by the crowds.

What is striking, however, is how ticket prices keep climbing even though teams are making more money and fans are bombarded with more advertisements.  After a 6.3% increase in 2005, 5.4% in 2006 and 2.5% in 2007, will the Arte Moreno way of doing things come back in fashion?

In 2002, the franchise ranked 16th in attendance in major league baseball by welcoming 2,305,547 fans and won the World Series.  Shortly after he bought the Angels in 2003, Moreno cut ticket and beer prices AND started signing costly, but productive, free agents.  The results were decisive: the team ranked 5th in attendance in 2003 with 3,061,094 fans coming to Angels Stadium, a 32.8% increase in one year.  In 2004, they recorded a 10.3% surge.  Since then, the ballpark has been at least 92.2% full each year, with other price cut coming in the form of $6 baseball caps, something the team uses as advertising inside and outside the stadium.

What Moreno did should have been a lesson for smaller market teams looking to improve their fortunes while thinking outside the box.  That more of these small market teams don’t experience and try new ways of luring fans and families to their stadium (or copy Arte Moreno’s modus operandi) is unbelievable.

Something fascinating in all this is the Boston Red Sox situation; they have been stuck with jamming over 36,000 fans in a stadium that can host anymore, so for them to rise prices every year is a need and very much justifiable, although the ‘Fenway experience’ ranked number one in the majors in cost for a family of four ($313.83), almost double the MLB average and an increase of 9% over 2006.  

For the Yankees, who have ‘only’ filled Yankee Stadium to 91.8% of its capacity in 2007 (7th in the majors), wouldn’t it make more sense to freeze or slightly cut ticket prices and ask for more money out of their sponsorship deals, like the news today indicates? It seems the answer is no. 

Their inability to field a good ballclub at a reasonable price is actually driving prices higher for their fans.  We could argue that these visitors of Yankee Stadium are victims of the baseball operations department complete ineptitude in fielding an affordable roster.

I found the following passage in a Newsday article (on higher ticket prices for the two new stadiums scheduled to open in New York) while doing research for this piece and I thought it was telling of the way the average fans is slowly being squeezed out of the equation when it comes to affordable tickets to see a game of baseball in newer stadiums, which are supposed to bring in their fair share of corporate sponsorship revenues:

One problem is the number of cheap seats often shrinks in newer, smaller stadiums such as Citi and New Yankee. This will be especially noticeable at Citi, where the whopping 20,000 upper-deck seats at Shea will be a distant memory.

The new Yankee Stadium will be larger by about 9,000 seats than Citi, and Trost promised 39,000 seats for $100 or less, 24,000 at $45 or less, 16,000 at $25 or less and 5,000 bleacher seats at $12. (bolding is mine)

Why make the stadiums smaller in the first place?

Because the last few thousand seats are the most expensive to build, but they produce the least revenue. It also is because a perception of scarcity leads fans to buy early and often, for fear of being shut out. The teams like that very much.

Catering to richer, more demanding fans goes beyond selling them good seats and jumbo shrimp. In some cases, it extends to variable pricing.

After reading Yankees Chief Operating Officer Lonn Trost’s comment a week ago, it all made sense to me what the priority was when building the new stadium: “We tried to reflect a five-star hotel and put a ballfield in the middle”.

That they would try to attract businessmen is understandable, but at the same time, it seems the balance should be coming back in favor of the average fan when sponsorships are supposed to bring in that much money.

In the 2007 Team Marketing Report, which analyzes the cost of the fan experience at ballparks across the major leagues, the Angels ranked 27th for the cost of a family of four at the ballpark ($136.63), well-below the MLB average of $176.24.  That season, the Angels ranked 7th in the majors with their $111,038,577 M payroll and finished 1st in the AL West with 94 wins.

It would stand to reason that by cutting prices ever so slightly, the fans would respond positively; take their turn through the turnstiles and make up for the price cut.  With that info in hand, teams could potentially lobby for more expensive sponsorship deals and collect even more revenue, with more fans in the stands and a more affordable price to their tickets, bringing the sport back where it belongs; to the masses.

In a 2004 Los Angeles Times article about the Angels owner, I found the best way to finish this piece:

As he challenges the Dodgers of this generation, his model resembles the Dodgers of the previous one, under the ownership of Walter O'Malley and then his son Peter. The O'Malleys reliably delivered a competitive team, a clean ballpark and a family atmosphere, all at affordable prices.

Says Andy Dolich, a longtime baseball marketing executive and current president of business operations for the NBA's Memphis Grizzlies: "Moreno is almost O'Malley with a different pedigree: We care, we want to make it better, we're all about the fans, and we're going to try to give you a positive environment aside from the electric light show and fake boulders.

"I don't think the equation is that much more complicated. The fan understands that the ownership really cares about the team."

 


Dave Rouleau is a staff writer for the Business of Sports Network, where he covers baseball and hockey on The Biz of Baseball and The Biz of Hockey. He also can be found on Baseball Digest Daily, Inside the Dome (Scout.com), and Seamheads.com. His contact info can be found on the Authors Profiles.

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?