paroxetine online usa no prescription canadian health care mall virus generic drug prices canada vs us imiquimod cream 5 buy buy calcium carbonate powder uk is it is itlegal to buy prescription drugs from india are ed drugs covered by insurance accutane name in mexico where to get propecia in uk over the counter prevacid vs prescription prevacid walmart pharmacy hours in canada viagara falls band nj problemas diabetes y disfuncion erectil benadryl online australia coreg tablets from buy azithromycin 250 mg pak tab sandoz intralesional triamcinolone alopecia areata can order pulmicort canada where to buy renagel online canada paroxetine by mail periactin drug in usa pharmacy fucidin h cream acne reviews what is wellbutrin sr 100mg mirapex sale what is crestor 20mg purchase ethionamide cheap periactin sale uk is renagel legal in uk can you get high off paroxetine hcl differin gel 0.1 buy all types coumadin pills american phenergan nexium 40 mg tablet price what is a pill called mobic prednisone prices at costco cleocin medication where to buy world football stats what are the side effects of zyprexa altace coupons augmentin 100mg cheep buy abana with pharmacy safe reglan buy cymbalta approved in uk trazodone cost walmart bentyl lawsuit purchasing lisinopril online prazosin 1 mg tablet what does hoodia do alli over counter diet pill lamisil tablets for jock itch best place to buy acticin in canada artane credit union opening times z pack antibiotics during pregnancy where do i bactrim in usa arimidex lawsuit there generic advair diskus tesco pharmacy slough opening times what is clomid drugs used for hoodia legal in england cialis soft where can i buy erexor for men in usa seroquel tablets can you buy promethazine over the counter in the uk meclizine over the counter walmart chloroquine where to get best place to buy nizoral in mexico frumil tablets dosage brand levitra over the couter buy actos online without a prescription l-tryptophan generic reviews med cab atarax blopress generic cheap costs gyne-lotrimin online uk get anabuse topamax over the counter india legal sell kamagra online buy viagra paypal account how to buy fml forte in london what type of infections does cipro treat is it legal to bring viagra into the uk buy antabuse online amazon amoxicillin trihydrate 500mg uses walmart generic prices prescriptions prograf online uk buy generic levitra plus online motrin in the uk now glucophage medicine children tricor 48 mg price claritin d price walmart erectile dysfunction drugs with the least side effects cialis 40 mg safe common side effects of lisinopril hydrochlorothiazide order finpecia without prescription buy keflex 200 didronel delivery uk acheter cytotec avortement best site get atarax what is clonidine hcl .1 mg used for what are the side effects of norvasc how to get premarin in australia where can i buy cardizem mg forzest brand positioning buy amoxil online no prescription generic inderal next day shipping information on zyprexa medication where is alligator alley restaurant xenical back order fluconazole for thrush dose levitra medicine order coreg online uk global stats counter elavil dosage cats cytotec comprar femara letrozole buy no prescription cialis side effects cialis vs viagra online medicine store in chennai vardenafil review revia order by phone cheap cost antibiotics online without www indiatvnews com aap ki adalat long term effects of accutane on women viagra canadian online raclet allegra for sale aspirin with no rx content marketing uk propecia side effects cure allies web canadian forces links voltaren retard 75mg tablets periactin shoppers drug mart zyban pharmacy how to take provera 5mg artane medication yasmin online purchase bupropion tablets 100 desyrel sublingual dosage what is nolvadex for men female cialis 100mg cheap is generic viagra soft effective my zenegra coupons buy levitra online overnight nice 1000 games play handless millionaire can order dulcolax canada topamax prices pharmacy buying aricept retin-a 0,025 non perscription countries sominex sold over counter mircette 40mg can you take flovent daily aygestin perth australia buyers of actoplus met canada is patanase better than astelin cost of paxil at walmart buy tetracycline mexican pharmacies tretinoin cream 0.025 uk order ortho tri cyclen cheap buy evecare new zealand online what quantity of aspirin is contained in most over the counter apirin products etodolac mrp generic lipitor ranbaxy amoxil overnight delivery non persciption propranolol buy tamoxifen canada estrogen prescription robaxin-750 pariet uses medication original methotrexate online pet allies show low az directions what does amitriptyline feel like buy exelon fast shipping 500 mg cheap zyvox combivent pharmacy can you snort gabapentin capsules asacol enema package insert best site to buy lanoxin cost of avapro 300 mg buy flonase hong kong nasal spray lady era pill shop discount code clozaril by mail order suhagra brands india brand brand viagra buy alli refill tablets uk ayurslim uk brand name ordering nimotop sildenafil citrate 100mg and dapoxetine 60mg elocon side effects ointment lowest price amitriptyline prevacid for infants does it work trazodone for sleep weight loss prescription medicine keftab from europe generic zestril 20 mg ponstel pills florida duetact ciplox oz tablets cialis soft online in canada mail order prazosin zovirax pill shop discount code acquistare cafergot in italia walgreens canada rd hwy 64 pliva 433 pill white buy over the counter chloramphenicol online buy dapoxetine online at canada pharmacy benicar on line no script effexor xr for purchase without a prescription buspar for anxiety attacks cost of zofran iv do i need a prescription for zovirax cream ranitidine hydrochloride tablets side effects comprar pyridium pela internet generic robaxin overnite shipping ampicillin tr 500 mg cap cytoxan overseas nizagara shipping overseas where to buy aspirin gum what is prednisone for dogs used for pfizer diflucan fluconazole wellbutrin sr order canada genuine viagra cheapest erexin-v tablets from buy top drugstore makeup products 2012 rumalaya online sales eli lilly cymbalta lawsuit all types clonidine pills purchase finpecia coumadin overnight pharmacy what is suhagra used for actonel once a month australia how to buy aricept glipizide for sale augmentin costco price glycomet medication kamagra soft over the couter amiloride hcl dose delivery buy generic abilify can you buy stromectol over counter valtrex without a prescription from us hong kong buy haldol online drugs compazine comprar buy online menosan generic viagra sublingual australia price ciprofloxacin side effects bnf cheap nolvadex uk coming off premarin side effects tinidazole dosage 250 mg buy micardis line minomycin to buy in england best price for real speman atorlip-20 discount celexa website pill identifier tool celebrex from usa pharmacy low price clozaril uk where can i purchase proventil zyban online kaufen viagra discount canada side effects of himcocid cyklokapron shelf life how much is my prescription without insurance elavil antidepressant side effects can you get rogaine 5 cardura canada head office chloromycetin overnight pharmacy mail order baby alligators premarin price in india 2 claritin pills buy dutasteride hair loss purchase lorazepam online no prescription can you order promethazine with codeine online augmentin 100mg best price for real female cialis cheap prescription buy zyprexa chloromycetin generic 2013 drugs comprar skelaxin portugal what is methocarbamol 400 mg printable coupons for voltaren gel prilosec online usa buy mobic online in usa what is sarafem used for cheap didronel pills buy minocin 80 mg online diclofenac potassium retail price buy synthroid online without rx where accutane canada gabapentin withdrawal symptoms pictures discount coupon for cymbalta i want to pay some strattera where to buy dilantin can you buy moduretic in ireland cialis import singapore how much will tamoxifen cost order erection packs 1 package bonus where to buy alli weight loss orlistat how long to use differin gel suhagra over the counter drugs cheap yasmin birth control australia can you buy lamisil online drugstore terbinafine sominex online pay paypal cheap xenical usa pilex dosage sarafem 10 mg reviews search engine optimisation tips voveran online meds what is mentat can you order aldactone ordering prescription medicines online paxil perth australia prednisone deltasone adverse effects buy lexapro 50 drugs like paxil how to get abana in australia buy nizagara from india tenormin online overnight shipping cheap generic venlor mg cabgolin order in the us best weight loss supplement for women over the counter diclofenaco sodico 50 mg dosis nin~os where can i order toradol anacin shortage canada tinidazole 1000mg arimidex tablets alcohol indian steel alliance advertisement max dose celebrex per day minomycin non perscription countries advair diskus on line in the uk buy uk kamagra oral jelly nitroglycerin drug class canadian online pharmacy using paypal what is cozaar que es lincocin con eucalipto ortho tri-cyclen generic name unisom generico online cheap vermox usa buy confido himalaya albendazole treatment how to order desyrel online trandate online overnight etodolac 300 mg tablet clozaril generic drug obtaining a viagra prescibtion cialis 5 mg daily effectiveness phone in order for amitriptyline purchase generic zyban amitriptyline without food cardura generic wikipedia drugs what states sell phenergan without a ptescription? what is the dosage for motrin for infants buy cytotec no prescription fast delivery buying augmentin ziter pharmacy windsor canada hours where do i arimidex in india can buy antibiotics online uk azithromycin buy zofran no prescription fast delivery where viagra professional revista palermo blanca online robaxin fast canada where can i get viagra today buy shatavari australia depakote phone orders casodex drug class acivir online canada hoodia over counter cipla pharmaceuticals products generic chloramphenicol safe zanaflex drugstore.com otc similar to flagyl nitroglycerin discounts codes what is hyzaar for how to get cheap prescriptions without insurance top 100 otc meds what does the drug phenergan do treatment tadapox uk next day delivery generic sarafem pmdd health canada rogaine 5 ordering silagra levitra discount im toradol shortage fda approved pharmacies aldactone noprescrition needed uk online pharmacy keppra xr generic reviews can bentyl be abused where to get bupron sr pct methotrexate mail order safe apcalis sx buy retin a micro gel 04 reviews glucophage no script buy nimotop in ireland overnight generic viagras nizoral online in usa acquistare lady era in italia radio ad viagara $5 viagra jelly 40mg cymbalta without food shuddha guggulu side effects uk celexa next day lotensin medicine online viagra from india forum tamoxifen overnight generic from fucidin generic for lipitor availability purchasing acai online tab fertomid 100mg what is aspirin yahoo internal medicine alliance tucker ga kikisu tribulus terrestris taking meclizine during pregnancy can you buy revatio men s sildenafil lisinopril discount card nizoral pharmacy order best place buy accutane online buying cleocin gel abilify shopping fincar medication hcg pharmacies in broward county order erection packs 11 online without baclofen drug store online danazol pharmacy order provera pills online in the usa cheap generic viagra 100mg generic benadryl safe names of pills that can get you high zovirax mist canada augmentin spain over counter how to buy yasmin diclofenac sodium importer online pharmacy kamagra chewable best prices buy prandin order prandin cheap cialis trial packs cheap amoxil usa pharmacy cozaar 100 review cytotec philippines order is colchicine available in india ponstel pharmacy order what is asthma attack buy ginseng in bulk suppliers of atacand in us strattera daily use reviews is canadian pharmacy for viagra a ripoff sarafem 5mg tablets generic wellbutrin problems npr how fast can you get pregnant while taking metformin free coupon for clonidine aspirin price increase citalopram hbr 20 mg generic prescription ranitidine order generic chloroquine cheap tofranil sale uk side effects of saw palmetto capsules buy erexin online thru paypals buy cardura 8 mg online grifulvin v purchase how to import baclofen where can i buy alligator meat in ohio abilify commercial narrator motilium from usa pharmacy united support systems western drug aceon chloromycetin to buy in england voveran sr online bestellen buying eldepryl using paypal kamagra gold generic name purchase levaquin 750 mg generic elavil pills purchase vermox in mexico keftab women buy health canada actos bladder cancer canadian atrovent tablet xeloda next day shipping buy frumil tablets ciprofloxacin 500 mg tablets information no rx pharmacy online med express pharmacy salisbury nc bystolic company lioresal echeck viagra pfizer wiki what is cialis tadalafil 20 mg used for purchase tetracycline viagra originally heart medication how to order femara online flomax pharmacy differin online meds where to buy cytotec pills generic glucophage manufacturers ethionamide buy online us buy famvir 15mg online isoptin tablets uk non persciption tetracycline how long does it take for proscar to work for bph best generic cialis prices what is cardizem cd flovent australia ciprofloxacino normon 500 mg efg prospecto amantadine no prescription lisinopril bonus pills coltivare il ginseng in italia order diovan tablets lasuna legal us what are the negative side effects of cialis buy chloramphenicol no prescription prescription drug atrovent pharmacies that have isoniazid over the counter substitute for keflex differin online without rx artane tablets uses what is keftab pills used for comprar myambutol portugal cheap keppra 100 mg what is ampicillin for no generic premarin levaquin discount price cheapest price xalatan buy antabuse online thru paypals how long does it take differin gel to work does generic propecia work as well farmacias venden alli mexico cost generic paxil without insurance canadian viagra online fedex carbozyne over counter uk xenical online bestellen schweiz fluoxetine 100mg cheep cleocin medication uses rhinocort results forum kamagra coupon code order trandate online uk how long does it take for proscar to leave the body how to take lotensin mg rhinocort aqua discount coupon where can i buy viagra in toronto what is cialis for women used for cialis professional sale online discount blood pressure medicine zestril can i buy viagra over the counter in thailand pills buy vermox us fallout wiki mentat albuterol sulfate inhalation solution buy online brand cialis birth control online australia nice guidelines donepezil pharmacy that sells artane buy genuine minipress uk buy synthroid online no perscription cheap isotretinoin online sinemet 40 mg pharmacy buy atacand from canada get best results using cialis feldene tablets side effects free viagra order online overnight buy ampicillin pills online can you buy mg betapace without buy cialis jelly from india lipitor 80 mg price philippines flomax results forum buy levitra professional 80 mg online para que se usa el zyprexa plavix 75mg indication biggest indian pharmaceutical companies where to buy remeron with amex how much is accutane in canada coming off zoloft crying cialis sale uk discount european pharmacy students association what does prevacid contain how can i get viagra today order wellbutrin from canada retin online order rumalaya without prescription canada elocon ointment during pregnancy flovent direct pharmacy differin generic available indian pharmacy minipress estrofem 2mg tablet cheap roxithromycin india where to buy promethazine and codeine cough syrup order albendazole on line usa how to order forzest online buy viagra sublingual 50 levitra plus to buy from europe brand viagra online canadian pharmacy approved coumadin generic cheap costs como comprar lamisil epivir-hbv cheap price doxazosin mg buy aspirin for chest pain dose antabuse generic wikipedia drugs india triamterene price acheter finpecia buy evista discount reglan cheap uk can take 2 unisom tablets effexor xr cheap uk pharmacy cheap cozaar 25mg
Home Biz of Baseball - Interviews Interview - Dean Bonham - Sponsorship & Marketing

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 1235 guests online

Atom RSS

Interview - Dean Bonham - Sponsorship & Marketing PDF Print E-mail
User Rating: / 8
PoorBest 
Written by Paul Swydan   
Sunday, 24 September 2006 12:00
The Dean Bonham InterviewThere are few people who have been more influential in the sports sponsorship and marketing solutions arenas than Dean Bonham. For the past 18 years, The Bonham Group has been at the cutting edge of sports business world, negotiating more than $2 billion in sponsorship contracts, over half of which Bonham has negotiated personally. Based in Denver, The Bonham Group list of clients boasts companies at the top of the Fortune 500 - IBM, Dell, FedEx, Miller Brewing Company, Target, Verizon – but also many of the sports worlds top organizations, including several baseball clubs. In addition, he has negotiated deals for corporate behemoths like Coca-Cola, Pepsi, Ford Motor Company, Budweiser, and AT&T.

Among his noteworthy accomplishments in baseball was serving as the lead negotiator for US Cellular and Petco Food Supplies as they closed deals with the Chicago White Sox and San Diego Padres for the naming rights to their ballparks. Bonham and his associate Don Hinchey write a sports business column for the Rocky Mountain News that is nationally syndicated. Bonham himself has been quoted or featured in the Denver Post, Washington Post, New York Times, Sports Illustrated, Forbes, Sports Business Journal, and he has been a guest on Fox News, CNBC, CNN’s Moneyline, and ABC’s Nightline.

Bonham was traveling abroad at the time of this interview, but was gracious enough to take time out and speak with The Biz of Baseball about both his experiences and why MLB is on the path to success, amongst other things.

Bizball: You have experience as the President of an NBA franchise. After seeing the top of that mountain, what made you want to venture out on your own to work on sports marketing as a consultant and negotiator?

Dean Bonham: In the late 1980s, when I was President of the Denver Nuggets, sponsorship evaluation and packaging were in their infancy—very seat-of-the-pants.  Reliable metrics were virtually non-existent.  I was frustrated by the lack of a more scientific approach, and I wanted something that would help me accurately measure the value of my sponsorship assets so I’d have a solid basis for negotiating with sponsors.  I figured others in my position would need this too and that turned out to be the case.    

Bizball: At what stage in their purchasing process do companies come to the Bonham Group? Do you generally work with people that have already made the decision to become involved with sports marketing, sponsorships, etc, or do you find that Bonham is contacted when companies are still in the exploratory stage and need some convincing?

Bonham: Companies approach The Bonham Group for advice throughout the marketing cycle.  Occasionally, they’ll approach us in the development phase of a major campaign to solicit our counsel on how to strengthen their programs.  At other times, they’ll contact us after they’ve made a decision to move forward on a sponsorship but are unsure how to proceed for maximum impact and effectiveness.  We’re most often retained after a deal has been implemented to measure its effectiveness against the companies’ strategic objectives and their cost/value ratio parameters.  

Bizball: Has the overall economy in the US impacted how companies are approaching their sponsorship budget, and if so, how?
Dean Bonham quote
Bonham: Advertising and marketing budgets (of which sponsorships are an important part) took a hit in the wake of 9/11 and the recession that followed, but they have rebounded nicely since then.   Successful corporations recognize that marketing is a beast that must be fed in good times or bad.  

Bizball: You have a system for evaluating sports properties called the "TBG Property Analysis". What are the different factors that go into such an evaluation and how does a baseball property differ from other properties?

Bonham: The TBG Property Analysis is a trademarked and proprietary process that we developed to itemize, appraise and package a property’s major sponsorship assets to enable them to deliver maximum value to the sponsor and revenue to the property.  It requires both art and science.  A baseball team is analyzed much like any major sports property, inventorying and valuing the assets, with special attention paid to the team’s status in the community as an important civic asset.  

Bizball: How do you view the current MLB sponsorship market?

Bonham: I’m bullish on MLB sponsorships.  The league and its sponsors have rolled out some top-notch material in the last 7 or 8 years and this is just the tip of the iceberg.  The “Memorable Moments” deal with MasterCard and DHL’s “Delivery Man” promotion are good examples, as was the sponsor activation around the All-Star Game in Pittsburgh this year.    The key thing is MLB is focused on delivering value to its partners and that’s a recipe for mutually-beneficial results.  

Bizball: You boast the Arizona Diamondbacks, Cleveland Indians, Colorado Rockies, San Diego Padres, and the Branch Rickey Award among your baseball clients. Have your experiences with these organizations been similar in nature? What kind of things have you handled for each?

Bonham: We did a sponsorship summit for the Diamondbacks, showing their sponsors how they could work more effectively with each other and understand how they could enhance the value of their relationships with the team.  We helped the Rockies document the value they deliver to their top 10 sponsors.  We also did a sponsorship analysis for the Branch Rickey Award to help the organizers understand the value of their sponsorship assets.  For the Indians and Padres, we did market research on fans and attendees, gauging their attitudes towards a number of key issues.  Interestingly, the Padres hired us after we sat on the other side of the table from them while representing Petco Pet Supplies on the naming rights for Petco Park.

Bizball: So many teams have new ballparks now that will not need remodeling or tearing down for years to come. You have said in the past that selling the naming rights to an already existing stadium is worth less than that of a new one. Are there areas where the reverse is true?  
    
Bonham: Generally, no.  In the hypothetical cases where it could be true (Fenway Park or Yankee Stadium), a valued tradition trumps commercial interest.

Bizball: How can teams gain additional revenue from their parks in a sponsorship sense?

Dean Bonham Quote - Keep a Creative Eye Bonham: New sponsorship inventory is often found when teams keep a creative eye open.  Alternatively, teams can package existing inventory in new ways to create additional value.  Of course, revenue opportunities abound in the case of ballpark renovations or additions.  

Bizball: Is there a new frontier in the naming rights business for existing stadiums/ballparks, and if so, what is it?

Bonham: There is a new frontier in facility naming rights, and it entails going above and beyond the customary exposure and hospitality benefits and integrating the sponsor in such a way that its key constituencies (fans, clients, prospects, employees) have an opportunity to interact with the company, the team and the facility in unique, exciting and mutually-satisfying ways.   That’s the general idea; if I get more specific, I’ll have to charge you (or kill you).  

Bizball: Of the ten most valuable naming rights deals, only one is for a MLB team (Minute Maid Park). What makes MLB parks less valuable to sports marketers?

Bonham: Many of the major markets – Boston, LA, Chicago & New York – haven’t had new ballparks built during this span.  Only the White Sox built a new park during this time and did not name it initially.  As for
US Cellular Field the value overall, baseball’s TV deals and media are much more regional than the NBA and NFL deals.  Also, NFL stadiums and NBA/NHL arenas are more flexible venue as to the events they can potentially host.  New ballparks are designed for baseball and there is no demand to host other events of great value.

Bizball: In 2004, you said that this era could be very well defined as the golden era of baseball. What led you to that conclusion and do you still believe that two years later?

Bonham: Several reasons cause me to be enthusiastic about baseball’s potential: the great strides the game has made toward institutionalizing labor peace; the recognition that the steroid issue had to be dealt with to ensure the integrity of the game; and the centralization and amplification of baseball’s major marketing functions under the auspices of the commissioner and his able staff.  

Bizball:
On the other hand, you have also stated that you believe MLB's economic model is flawed. Why do you believe that?  

Bonham: I’ve changed my mind on this, primarily as a result of the changes within MLB.  First and foremost is the change in the relations between MLB and the Players Association—they’re much less adversarial now.  The luxury tax and the expansion of revenue sharing are also helping to level the playing field and there are prospects for continued improvement.  In short, MLB is dealing with the problems in a proactive way and that bodes well for the future.  

Bizball: Some MLB executives have stated that they have innovated on the marketing side more slowly than other leagues due to their reliance on tradition. One way that MLB stepped out of the box this year was with the World Baseball Classic tournament. Do you see this as an event that MLB can sustain, even grow, in subsequent years? What would you have done differently from a sponsorship and/or media perspective?

Dean Bonham Quote - MLB Sleeping Giant Bonham: Baseball was always a sleeping giant from a marketing perspective.  The giant actually woke up 8-10 years ago and recognized that to compete in today’s crowded sports marketplace, it has to identify how tradition and the game’s many inherently attractive qualities can blend with innovation and more aggressive marketing to solidify and expand the game’s appeal.  The World Baseball Classic was a giant step in this direction.  The WBC automatically broadens the game’s global platform, with the potential for gaining millions of new fans (and a share of their discretionary income) for MLB.  Having said that, the tournament and its related marketing and promotion are brand new and naturally lend themselves to refinements, some of which are undoubtedly already underway.   

I look for MLB organizers to focus on a variety of things: how they can make the games and their results more accessible worldwide; how they can link interest in the WBC players back to their MLB clubs; and how they can make baseball’s unique equipment (bats, gloves, uniforms) status symbols around the globe.

Bizball:
One of the basic principles of sports marketing is to cater to the fans, yet many Major League Baseball teams do a poor job marketing to their fan base. What teams do you think do a better job than others? What fundamental marketing tactics could most teams use to better their situation?

Bonham: All our clients do a good job, of course.  The Colorado teams also score well in this area, and they are repaid with loyal support in a relatively small market.  Other teams that seem to have a good handle on marketing to their fan base, and I’m not restricting myself to MLB teams, are the Minnesota Wild, the Los Angeles Angels, the Seattle Seahawks, the Dallas Mavericks and the Houston Rockets. The common denominators seem to be a committed management group and an appreciation for the “little people” in the marketplace.  

As for tactics that can help, I’ll give you two.  One is market research, which can tell you what you’re doing right and what you’re doing wrong.  Sometimes the answers aren’t pretty; but if you want to improve, you need to hear them.  I’m also big on fan forums.  These are a form of market research; but if done right, they can also provide a team with excellent creative input.  
    
Bizball: Lastly, any discussion of MLB and its business operation has to touch on Major League Baseball Advanced Media and its flagship site, MLB.com. What is your overall view of MLBAM?

Bonham: MLBAM is a remarkable success story that’s come a long way in six years.  MLB showed a lot of
Dean Bonham Quote - MLBAM is remarkable foresight in putting it together and Bob Bowman has done an outstanding job of nurturing it in the formative stages and in growing the business.  It’s been a big part of the awakening of the sleeping giant in terms of recognizing the change in how fans access and consume sports media.  The initial problems with technology appear to have been mastered and the periodic disputes and resulting friction over property rights are a natural result of the shakeout in the development and financial ramifications of the new media.  I see a huge revenue upside.


  • Interview conducted by Paul Swydan
  • Edited by Maury Brown

To read other interviews on The Biz of Baseball with the likes of Jayson Stark, Ken Rosenthal, Stan Kasten, Marvin Miller, Bowie Kuhn, Bob Costas, and others, select the Interviews navigation element to the left on any page.  

This interview is copyrighted. For republication information, please contact The Biz of Baseball.

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?