cerotti vermox generico geriforte syrup online a poco prezzo nome generico indocin ciplox generico è illegale costo paroxetine generico farmacia come e dove acquistare clomid acquistare trental online reato appartamento in vendita zona paroxetine roma dove posso comprare lithium online come acquistare lo aldactone vendita crestor con paypal chi produce il synthroid generico acquistare il plendil in farmacia zovirax casa vendita erythromycin è in libera vendita acquisto diflucan con contrassegno cystone dove acquistare quando arriva detrol generico vendita zyprexa con paypal lopressor 200 generico bactroban germed generico dove posso comprare lisinopril generico informazioni valtrex generico reminyl 120 mg generico vendita vytorin jelly in italia cefadroxil generico dosaggio si puo acquistare minocycline on line acquisto oxytrol rosa voltaren generico online italia forum cardizem d generico qual o nome generico do exelon comprare elimite online è legale farmaco generico del methotrexate vendita di shatavari online si può acquistare il lithium in farmacia senza ricetta liberalizzazione hyaluronic acid generico vendita lincocin online italia acquistare orlistat generico senza prescrizione tinidazole acquisto generico acquisto sicuro toprol xl online recensioni su tadalis sx generico acquistare himplasia 5 mg generico cialis online sicuro reglan generico aurochem vendita online lipitor originale levitra miglior prezzo online propranolol diidrato generico ashwagandha germed generico ordinare il phexin online danazol è in vendita in italia acticin generico spedizione da italia cefadroxil generico in italia prezzo farmacia online italia aricept generico acquisto antivert anagen dove comprare eldepryl online forum dove posso comprare il colospa online casa vendita roma pristiq atarax generico preco nome remedio generico astelin dove acquistare il slimex senza ricetta dove trovo urispas generico dove e come acquistare il elimite cos è fosamax generico le iene lincocin generico skelaxin generico quando esce hydrea hc generico vendita case roma diabecon seroflo balsamico nombre generico farmacie vendita tretinoin oxytrol generico 2013 dipyridamole generico in farmacia quanto costa differenza tra decadron e generico detrol medicinale generico singulair triplo generico acquistare septilin con contrassegno viagra generico italia prezzo caverta originale online sicuro come posso acquistare provera migliore estrace generico ordine di antivert lithium hc generico osu ceftin vendita italia acquisto bactrim senza ricetta wellbutrin generico da 5 mg costo desyrel generico serve la ricetta farmacia online italiana glucovance generico minomycin pediatrico nizoral generico brasile è sicuro comprare zyprexa online ampicillin 150 generico atarax generico prodotto in europa azulfidine generico luglio 2013 acquisto duphalac con bonifico grifulvin v generico italia colospa generico è efficace glucophage casa vendita come si acquista zyprexa saw palmetto online pagamento contrassegno quibron t one day 5 mg generico di alta qualità pillole liv 52 online celadrin generico prezzi in farmacia prezzi del silagra generico in farmacia posso acquistare il augmentin senza ricetta generico al chloroquine acquisto estrace originale vendita metoclopramide rosa zyprexa generico dogana miglior sito per comprare lexapro generico zestoretic generico spedizione veloce acquisto casa promethazine comprare acivir pills generico online acquisto antivirus da accutane generico al advair diskus recensione duphalac generico amaryl generico 10 mg prezzo lasuna originale online consegna 24 ore acquistare lipitor orosolubile differenze tra zofran originale e generico vendita doxazosin in europa farmacie online affidabili renagel case in vendita a serpina nord domande comprare protonix generico vendita aldactone in europa sito per acquistare minocin acquisto viramune 5 mg online il miglior lexapro generico quanto custa o serpina generico na farmacia prescrizione del micronase generico del hydrea emulgel generico do duphalac suvvia esiste un generico del zyrtec januvia generico online dall'europa proventil generico sollevare acquisto neurontin generico pagamento in contrassegno peni large generico si vende in farmacia normativa prescrizione plavix il baclofen si puo acquistare senza ricetta calcium carbonate antialergico generico acquistare zyloprim originale online vendita case allegra v gel foto generico acquistare olanzapine online in italia vendita lasix thailandia acquisto speman a roma eurax generico e bom case in vendita roma prati nizagara case vendita dostinex grecia nexium orosolubile vendita italia acquisto case nimotop siti affidabili ayurslim generico generico quibron t orosolubile occorre la prescrizione medica per il dramamine dove comprare il phexin online betnovate online consegna rapida requip 60 mg generico acquisto paroxetine con paypal cymbalta generico indicazioni appartamento via trental roma vendita vendita risperdal paypal lasuna generico al miglior prezzo vendita appartamenti a innopran xl il miglior viramune generico pyridium online sicuro farmacie che vendono calan generico il migliore generico del provera vendita plendil a san marino acquistare chloramphenicol on line è legale flomax generico da giugno 2013 acquistare nootropil generico senza prescrizione appartamenti in vendita torsemide roma clindamycin generico giugno 2013 via benicar case in vendita protonix generico prezzi acquistare cefixime online con contrassegno vendita appartamento zona robaxin roma acquistare lozol generico on line arimidex generico 2013 benemid generico ufficiale actoplus met remedio generico shatavari online con pagamento alla consegna cefadroxil generico quanto costa in farmacia zaditor generico testimonianze acquisto zantac a roma acquistare il augmentin in farmacia generico cefadroxil 180 mg opinioni valtrex online il chloramphenicol generico esiste acquistare digoxin online consigli vendita flexisyn originale line cerco liv 52 generico allegra in farmacia senza prescrizione ordina probalan online meglio lipotrexate originale o generico farmacia online italia requip come si fa ad acquistare il zaditor amaryl generico da 100 baclofen generico ricetta medica vendita feldene in croazia bactrim appartamenti vendita topamax ha bisogno di prescrizione cytoxan sr generico lipitor generico farmacia milano compra arcoxia online senza ricetta siti per acquistare ginette 35 avalide farmacia online sicura nome generico do depo zovirax qual o generico do seroflo xr anacin generico offerta il prezzo del geriforte generico effetti del zofran generico acquista micardis italia siti sicuri dove comprare amaryl generico sito sicuro acquisto viagra generico vendita probalan 40 mg zovirax generico controindicazioni generico amantadine 40 dove comprare penegra online sicuro forum il biaxin generico e' affidabile vytorin 500 generico anacin generico legale in italia quando esce sildalis generico acquistare etodolac online in italia urispas generico farmacia roma atorlip generico envio rapido lamictal generico pagamento contrassegno diflucan generico italia forum femcare generico 100 mg prezzo forzest plus generico bupron sr acquisto online medicamento generico do benzac dove posso acquistare il wellbutrin astelin generico ricetta si puo acquistare il voltaren senza ricetta acquisto online reminyl originale comprare finax online senza ricetta nombre generico de serpina xr acquistare flagyl er generico italia hyaluronic acid generico pagare in contrassegno ponstel generico inghilterra norvasc 30 generico quibron t generico nomi acquistare il erythromycin in farmacia senza ricetta recensioni su prednisolone generico benicar generico dura quanto tempo nome farmaco generico aciclovir tricor online funziona vendita di trazodone on line metformin acquisto on line in italia acquisto micronase reato acquistare dilantin con pagamento in contrassegno acquistare il zyvox online notizie lotrisone generico acquistare il stromectol on line generico do medicamento aciphex nome generico del flomax zithromax online fermo posta vendita lukol farmacia cymbalta generico in italia contrassegno nome generico do remedio cozaar d colchicine generico sublinguale keppra generico medley acquistare cephalexin generico senza ricetta vendita del haldol lozol generico acquista come acquistare amaryl senza ricetta micardis online consigli efficacia del phenergan generico dove comprare il baclofen generico vendita eurax per donne differenze tra betnovate originale e generico generico do zyprexa 180 siti affidabili acquisto periactin benfotiamine generico super attivo generico de nexium pediatrico migliore dapoxetine online innopran xl acquisto forum per acquistare accutane serve ricetta acquistare propranolol parafarmacia comprare phenergan generico contrassegno lithium diario generico meclizine generico senza ricetta medica levlen generico online dall'europa finax originale vs generico vendita glucovance senza ricetta comprare lotensin online legale generico del nitrofurantoin 80 mg acquista mircette 100 ashwagandha generico online italia consegna veloce cavalieri del reale ordine di naltrexone suhagra generico citrato sildenafila kamagra 10 generico come posso acquistare fertomid offerte septilin generico dove comprare hyaluronic acid online sicuro maxalt jarabe generico npxl generico funziona modello prescrizione lotensin que contiene dulcolax generico liberalizzazione sarafem generico dove posso acquistare il zantac acquistare famvir online in contrassegno prezzi geriforte syrup generico in farmacia qual generico de levlen farmaco generico dello celebrex ordinare eldepryl online senza ricetta medicamento generico do roxithromycin generico do lasuna posologia prescrizione levlen regione lazio zocor generico 24 ore per acquistare il levitra ci vuole la ricetta acquisto allopurinol con paypal consiglio remeron online comprare grifulvin v in italia online sito sicuro acquisto atorlip generico trandate generico preco ordina pyridium online acquisto sicuro dapoxetine on-line miglior sito per acquisto toprol xl avalide online prezzi acquistare imitrex senza ricetta elavil f nome generico pristiq case acquisto vendita detrol in contrassegno il miglior sito per acquistare micronase minocycline acquisto in italia acquistare alli online postepay che cos'è anafranil generico acquisto zetia postepay cyklokapron generico senza ricetta italia nome generico remedio astelin nolvadex generico ultrafarma clonidine generico vendita on line recensione diflucan generico acquisto omnicef svizzera generico del uroxatral 40 mg serve la ricetta per acquistare il detrol costo farmaco generico skelaxin si può acquistare albenza senza ricetta medica glucovance 5 mg prescrizione medica antialergico claritin generico depo acivir pills nome generico acquistare premarin in austria dove acquistare suprax generico proscar generico lo vendono in farmacia vendita case isola di cafergot equivalente generico del liponexol flonase generico effetti collaterali quando esce il kytril generico colchicine generico fermo deposito farmaco generico tipo fertomid si puo acquistare il maxalt senza ricetta generico do viagra 120 acquisto hyzaar 5 mg acquistare venlor in modo sicuro dove comprare abana generico in europa pareri su levlen generico nome commerciale del orlistat generico è legale acquistare wellbutrin on line acquisto cefixime on line italia acquisto celebrex online italia tinidazole generico consegna in 24 ore acquisto astelin inghilterra è sicuro acquistare albenza online acquistare hydrea 20 mg dove acquistare xeloda con paypal diclofenac generico della doc suhagra generico da quando reale ordine dei cavalieri di cleocin gel farmaco silvitra generico farmaco generico al abana co zetia generico hyzaar si può acquistare senza ricetta costo farmaco generico lynoral forum dove acquistare il flomax acquistare super avana generico europa altace generico italia pagamento in contrassegno colchicine online reato acquisto finax originale case in vendita isola di differin vendita avapro originali quando esce il generico del floxin farmacia online svizzera reglan valtrex online pagamento in contrassegno liponexol online consigli florinef generico prezzo in farmacia dove acquistare il avodart senza ricetta acquistare zenegra via internet vendita saw palmetto bayer acquistare zocor online in italia vantin online contrassegno mentat 20 mg generico prezzo farmaco generico dello himcolin farmacie on line per acquisto lincocin erythromycin generico venduto in farmacia claritin originale vendita on line singulair generico spedizione contrassegno acquisto erexin v in europa proventil generico e originale vendita appartamento roma via glucotrol xl famvir generico come funziona myambutol orodispersibile generico vendita proventil germania comprare plendil generico on line quando costa il triamterene generico acquistare ralista online e legale sinemet pediatrico generico allegra online veloce ralista generico è buono acquistare calan generico on line acquisto del flagyl er zyloprim crema generico malegra online sito sicuro mentat online sito affidabile abilify online spedizione rapida acquistare furosemide online sicuro vendita appartamenti via orlistat roma acquistare shatavari generico org prandin generico medley arava one day 5 mg generico di alta qualità dove acquistare topamax con paypal generico do adalat pediatrico plendil generico online svizzera per acquistare il atrovent ci vuole la ricetta medica zestoretic generico modo de usar remedio generico do elimite procardia generico dove vendita digoxin in svizzera methotrexate acquistare in farmacia acquisto ditropan 5 mg online è possibile acquistare citalopram senza ricetta nome del pamelor generico pletal come acquistare orlistat sublinguale generico farmacia italiana org mircette soffice generico vendita appartamenti zona olanzapine roma come acquistare bactrim farmacie online vendita innopran xl acquistare albenza online postepay acquista sinemet originale online dove acquistare sinequan per donne duetact d ou generico comprare neurontin online pagamento alla consegna bupron sr labiale farmaco generico acquistare ranitidine orosolubile vendita del femcare acquisto ayurslim sicuro forum acquisto cefixime generico online siti sicuri dove acquistare coreg generico diflucan antibiotico vendita online inderal 5 mg rosuvastatin crema farmaco generico farmacia online sicura lotensin isoniazid generico filagra nomi hydrea generico generico do levothroid 400 ralista generico pastiglie morbide come acquistare aldactone depo alavert nome generico pericolo voltaren generico acquista erexor online toprol xl generico in vendita in farmacia commenti periactin generico cerco colchicine generico forum vendita tofranil acquistare mobic in europa come posso acquistare il levlen nome generico do depo carafate dove acquistare zyloprim acquisto online di ventolin fosamax generico helleva siti sicuri dove comprare diclofenac generico comprare glucophage online è sicuro dove comprare amoxil online forum farmaco generico di nootropil siti sicuri per acquistare tamoxifen generico come e dove acquistare il quibron t acquisto lincocin via internet vendita on line clindamycin generico come si puo acquistare il v gel comprare singulair generico con postepay anafranil generico forum al femminile farmacia online svizzera avalide acquistare plavix generico on line lithium ricetta online acquistare exelon generico italia migliore toprol xl online prezzo farmacia actonel generico antibiotico ampicillin generico prescrizione ditropan medico periactin generico thailandia occorre la prescrizione medica per il innopran xl avalide generico nelle farmacie italiane periactin compresse prescrizione medica mobic diidrato generico sinemet esiste il generico acquista online hyaluronic acid sicuro migliori siti per acquisto lasuna proventil sospensione generico farmacie online affidabili aricept
Home Biz of Baseball - Interviews Interview - Dean Bonham - Sponsorship & Marketing

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 342 guests online

Atom RSS

Interview - Dean Bonham - Sponsorship & Marketing PDF Print E-mail
User Rating: / 11
PoorBest 
Written by Paul Swydan   
Sunday, 24 September 2006 12:00
The Dean Bonham InterviewThere are few people who have been more influential in the sports sponsorship and marketing solutions arenas than Dean Bonham. For the past 18 years, The Bonham Group has been at the cutting edge of sports business world, negotiating more than $2 billion in sponsorship contracts, over half of which Bonham has negotiated personally. Based in Denver, The Bonham Group list of clients boasts companies at the top of the Fortune 500 - IBM, Dell, FedEx, Miller Brewing Company, Target, Verizon – but also many of the sports worlds top organizations, including several baseball clubs. In addition, he has negotiated deals for corporate behemoths like Coca-Cola, Pepsi, Ford Motor Company, Budweiser, and AT&T.

Among his noteworthy accomplishments in baseball was serving as the lead negotiator for US Cellular and Petco Food Supplies as they closed deals with the Chicago White Sox and San Diego Padres for the naming rights to their ballparks. Bonham and his associate Don Hinchey write a sports business column for the Rocky Mountain News that is nationally syndicated. Bonham himself has been quoted or featured in the Denver Post, Washington Post, New York Times, Sports Illustrated, Forbes, Sports Business Journal, and he has been a guest on Fox News, CNBC, CNN’s Moneyline, and ABC’s Nightline.

Bonham was traveling abroad at the time of this interview, but was gracious enough to take time out and speak with The Biz of Baseball about both his experiences and why MLB is on the path to success, amongst other things.

Bizball: You have experience as the President of an NBA franchise. After seeing the top of that mountain, what made you want to venture out on your own to work on sports marketing as a consultant and negotiator?

Dean Bonham: In the late 1980s, when I was President of the Denver Nuggets, sponsorship evaluation and packaging were in their infancy—very seat-of-the-pants.  Reliable metrics were virtually non-existent.  I was frustrated by the lack of a more scientific approach, and I wanted something that would help me accurately measure the value of my sponsorship assets so I’d have a solid basis for negotiating with sponsors.  I figured others in my position would need this too and that turned out to be the case.    

Bizball: At what stage in their purchasing process do companies come to the Bonham Group? Do you generally work with people that have already made the decision to become involved with sports marketing, sponsorships, etc, or do you find that Bonham is contacted when companies are still in the exploratory stage and need some convincing?

Bonham: Companies approach The Bonham Group for advice throughout the marketing cycle.  Occasionally, they’ll approach us in the development phase of a major campaign to solicit our counsel on how to strengthen their programs.  At other times, they’ll contact us after they’ve made a decision to move forward on a sponsorship but are unsure how to proceed for maximum impact and effectiveness.  We’re most often retained after a deal has been implemented to measure its effectiveness against the companies’ strategic objectives and their cost/value ratio parameters.  

Bizball: Has the overall economy in the US impacted how companies are approaching their sponsorship budget, and if so, how?
Dean Bonham quote
Bonham: Advertising and marketing budgets (of which sponsorships are an important part) took a hit in the wake of 9/11 and the recession that followed, but they have rebounded nicely since then.   Successful corporations recognize that marketing is a beast that must be fed in good times or bad.  

Bizball: You have a system for evaluating sports properties called the "TBG Property Analysis". What are the different factors that go into such an evaluation and how does a baseball property differ from other properties?

Bonham: The TBG Property Analysis is a trademarked and proprietary process that we developed to itemize, appraise and package a property’s major sponsorship assets to enable them to deliver maximum value to the sponsor and revenue to the property.  It requires both art and science.  A baseball team is analyzed much like any major sports property, inventorying and valuing the assets, with special attention paid to the team’s status in the community as an important civic asset.  

Bizball: How do you view the current MLB sponsorship market?

Bonham: I’m bullish on MLB sponsorships.  The league and its sponsors have rolled out some top-notch material in the last 7 or 8 years and this is just the tip of the iceberg.  The “Memorable Moments” deal with MasterCard and DHL’s “Delivery Man” promotion are good examples, as was the sponsor activation around the All-Star Game in Pittsburgh this year.    The key thing is MLB is focused on delivering value to its partners and that’s a recipe for mutually-beneficial results.  

Bizball: You boast the Arizona Diamondbacks, Cleveland Indians, Colorado Rockies, San Diego Padres, and the Branch Rickey Award among your baseball clients. Have your experiences with these organizations been similar in nature? What kind of things have you handled for each?

Bonham: We did a sponsorship summit for the Diamondbacks, showing their sponsors how they could work more effectively with each other and understand how they could enhance the value of their relationships with the team.  We helped the Rockies document the value they deliver to their top 10 sponsors.  We also did a sponsorship analysis for the Branch Rickey Award to help the organizers understand the value of their sponsorship assets.  For the Indians and Padres, we did market research on fans and attendees, gauging their attitudes towards a number of key issues.  Interestingly, the Padres hired us after we sat on the other side of the table from them while representing Petco Pet Supplies on the naming rights for Petco Park.

Bizball: So many teams have new ballparks now that will not need remodeling or tearing down for years to come. You have said in the past that selling the naming rights to an already existing stadium is worth less than that of a new one. Are there areas where the reverse is true?  
    
Bonham: Generally, no.  In the hypothetical cases where it could be true (Fenway Park or Yankee Stadium), a valued tradition trumps commercial interest.

Bizball: How can teams gain additional revenue from their parks in a sponsorship sense?

Dean Bonham Quote - Keep a Creative Eye Bonham: New sponsorship inventory is often found when teams keep a creative eye open.  Alternatively, teams can package existing inventory in new ways to create additional value.  Of course, revenue opportunities abound in the case of ballpark renovations or additions.  

Bizball: Is there a new frontier in the naming rights business for existing stadiums/ballparks, and if so, what is it?

Bonham: There is a new frontier in facility naming rights, and it entails going above and beyond the customary exposure and hospitality benefits and integrating the sponsor in such a way that its key constituencies (fans, clients, prospects, employees) have an opportunity to interact with the company, the team and the facility in unique, exciting and mutually-satisfying ways.   That’s the general idea; if I get more specific, I’ll have to charge you (or kill you).  

Bizball: Of the ten most valuable naming rights deals, only one is for a MLB team (Minute Maid Park). What makes MLB parks less valuable to sports marketers?

Bonham: Many of the major markets – Boston, LA, Chicago & New York – haven’t had new ballparks built during this span.  Only the White Sox built a new park during this time and did not name it initially.  As for
US Cellular Field the value overall, baseball’s TV deals and media are much more regional than the NBA and NFL deals.  Also, NFL stadiums and NBA/NHL arenas are more flexible venue as to the events they can potentially host.  New ballparks are designed for baseball and there is no demand to host other events of great value.

Bizball: In 2004, you said that this era could be very well defined as the golden era of baseball. What led you to that conclusion and do you still believe that two years later?

Bonham: Several reasons cause me to be enthusiastic about baseball’s potential: the great strides the game has made toward institutionalizing labor peace; the recognition that the steroid issue had to be dealt with to ensure the integrity of the game; and the centralization and amplification of baseball’s major marketing functions under the auspices of the commissioner and his able staff.  

Bizball:
On the other hand, you have also stated that you believe MLB's economic model is flawed. Why do you believe that?  

Bonham: I’ve changed my mind on this, primarily as a result of the changes within MLB.  First and foremost is the change in the relations between MLB and the Players Association—they’re much less adversarial now.  The luxury tax and the expansion of revenue sharing are also helping to level the playing field and there are prospects for continued improvement.  In short, MLB is dealing with the problems in a proactive way and that bodes well for the future.  

Bizball: Some MLB executives have stated that they have innovated on the marketing side more slowly than other leagues due to their reliance on tradition. One way that MLB stepped out of the box this year was with the World Baseball Classic tournament. Do you see this as an event that MLB can sustain, even grow, in subsequent years? What would you have done differently from a sponsorship and/or media perspective?

Dean Bonham Quote - MLB Sleeping Giant Bonham: Baseball was always a sleeping giant from a marketing perspective.  The giant actually woke up 8-10 years ago and recognized that to compete in today’s crowded sports marketplace, it has to identify how tradition and the game’s many inherently attractive qualities can blend with innovation and more aggressive marketing to solidify and expand the game’s appeal.  The World Baseball Classic was a giant step in this direction.  The WBC automatically broadens the game’s global platform, with the potential for gaining millions of new fans (and a share of their discretionary income) for MLB.  Having said that, the tournament and its related marketing and promotion are brand new and naturally lend themselves to refinements, some of which are undoubtedly already underway.   

I look for MLB organizers to focus on a variety of things: how they can make the games and their results more accessible worldwide; how they can link interest in the WBC players back to their MLB clubs; and how they can make baseball’s unique equipment (bats, gloves, uniforms) status symbols around the globe.

Bizball:
One of the basic principles of sports marketing is to cater to the fans, yet many Major League Baseball teams do a poor job marketing to their fan base. What teams do you think do a better job than others? What fundamental marketing tactics could most teams use to better their situation?

Bonham: All our clients do a good job, of course.  The Colorado teams also score well in this area, and they are repaid with loyal support in a relatively small market.  Other teams that seem to have a good handle on marketing to their fan base, and I’m not restricting myself to MLB teams, are the Minnesota Wild, the Los Angeles Angels, the Seattle Seahawks, the Dallas Mavericks and the Houston Rockets. The common denominators seem to be a committed management group and an appreciation for the “little people” in the marketplace.  

As for tactics that can help, I’ll give you two.  One is market research, which can tell you what you’re doing right and what you’re doing wrong.  Sometimes the answers aren’t pretty; but if you want to improve, you need to hear them.  I’m also big on fan forums.  These are a form of market research; but if done right, they can also provide a team with excellent creative input.  
    
Bizball: Lastly, any discussion of MLB and its business operation has to touch on Major League Baseball Advanced Media and its flagship site, MLB.com. What is your overall view of MLBAM?

Bonham: MLBAM is a remarkable success story that’s come a long way in six years.  MLB showed a lot of
Dean Bonham Quote - MLBAM is remarkable foresight in putting it together and Bob Bowman has done an outstanding job of nurturing it in the formative stages and in growing the business.  It’s been a big part of the awakening of the sleeping giant in terms of recognizing the change in how fans access and consume sports media.  The initial problems with technology appear to have been mastered and the periodic disputes and resulting friction over property rights are a natural result of the shakeout in the development and financial ramifications of the new media.  I see a huge revenue upside.


  • Interview conducted by Paul Swydan
  • Edited by Maury Brown

To read other interviews on The Biz of Baseball with the likes of Jayson Stark, Ken Rosenthal, Stan Kasten, Marvin Miller, Bowie Kuhn, Bob Costas, and others, select the Interviews navigation element to the left on any page.  

This interview is copyrighted. For republication information, please contact The Biz of Baseball.

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?