When you are about to launch the biggest cable channel launch in history, you need a nice place to do it in.
That’s what Major League Baseball hopes to do when it as they plan to by build a 21-story office tower of interlocking glass blocks on 125th Street and Park Ave. in Harlem to house the upcoming MLB Network.
MLB Network will be baseball’s first foray into 24 hour television, with all carriers placing it on the basic tier, the level at which the most subscribers have access. In total, the estimated subscriber base at launch will be 47 million households.
The new home for the MLB Network will be the first prime office tower in Harlem in three decades. As reported by the NY Times:
“Harlem Park will be the area’s first Class-A office tower in decades and will attract major tenants, showcasing the economic growth under way in Harlem,” said Robert C. Lieber, the deputy mayor for economic development. “We’re still negotiating with Vornado and Major League Baseball, and if we are able to get it done, it will be a home run for the entire area.”
Real estate executives said that Major League Baseball was completing negotiations to lease about one-fifth of the planned 630,000-square-foot building. That would include the second and third floors for broadcast studios and editing, as well as the top two floors of the tower for the network’s executive and sales offices.
The MLB Network, slated to launch in 2009 is a partnership with MLB and several carriers, which own each 16.67 percent stake. They include DirecTV, Comcast, Time Warner and Cox.
(Read more on the MLB Network and MLB Extra Innings, here on The Biz of Baseball’s extensive catalog)