The Chicago Cubs have been given the green light to add 70 premium “bullpen box seats”, along with additional signage to historic Wrigley Field.
The approval by the Commission on Chicago Landmarks for the improvements had to occur due to Wrigley’s historic landmark status. As reported by the Chicago Sun-Times:
In 2004, the City Council gave landmark status to "historic elements" of Wrigley, including the marquee at Clark and Addison, the quaint centerfield scoreboard and ivy-covered brick wall, and the uninterrupted sweep of the bleachers and grandstand.
According to Cubs officials, the changes will allow for increased revenues, which in turn can be used to offset investments, such as player personnel. As further reported:
"We're adding 70 additional bullpen box seats on the third base side, much as we did previously on the first-base side. These will be great seats and, just like the seats behind home plate, will blend in with the architecture and history of Wrigley Field," said Mike Lufrano, the Cubs' vice president of community relations. "We're also extending digital signage on the sides of the grandstands by adding fixed advertising panels on either side."
The Cubs, along with assets such as Wrigley Field, are currently up for sale since Sam Zell purchased the Tribune Company. Recently, talks have centered on possibly splitting up the Cubs from the sale of Wrigley Field, with Illinois Sports Facilities Authority possibly purchasing the historic ballpark.