Home Ballpark Facility News New Stadium to Remain

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 474 guests online

Atom RSS

New Stadium to Remain PDF Print E-mail
User Rating: / 0
PoorBest 
Written by Maury Brown   
Monday, 01 October 2007 09:59

New Yankee StadiumThe Yankees have hired Hollywood talent agency CAA to represent the them in their search for sales and marketing as they prepare to enter New Yankee Stadium, slated to open in 2009, according to the Sports Business Journal.  According to sources, CAA will be charged with doing something never done in MLB before: come up with a naming rights-sized sponsorship package without offering up naming rights to the stadium. The move means that the name that was known for The House That Ruth Built since 1923, will remain the same when the doors are flung open in 2009. As reported by the Sports Business Journal:

“We are not changing the name of Yankee Stadium or the field or the plaza or the building,” [Yankees COO Lonn] Trost said. “CAA will do a lot for us, including assisting us in creating a magnitude of new relationships for the new stadium and attracting international companies. We have a global brand and we’re looking for global relationships which we think CAA can work with us to create like no else.”

Just how much the top ticket item at a new facility for one of sports’ most iconic franchises will bring was the subject of much speculation last week.

The new stadium for the New York Giants/Jets is already on the market looking for a naming-rights buyer at an asking price of about $30 million a year. So while some said the Yankees deal could bring $15 million to $20 million annually, its unprecedented nature had many industry types scratching their heads trying to think of something analogous.

As the article continues to report, it may be difficult for naming rights deals at the proportions seen prior, as the market may be slowing down, and with that, gaining the high dollar figures seen for the likes of new Mets stadium by Citigroup, may not be attainable in the near term.

(See high-resolution renderings of the New Yankee Stadium design)
 

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?