prednisone 100 mg day valtrex in croatia what is the classification of avalide how to get plavix what is cymbalta mg used to treat buy augmentin no prescription infections cheap generic sustiva apo-minocycline 100mg capsule prescription pain medicine without codeine nimotop maximum dosage does viagra work for young men ethionamide india diabecon pills +buy brand viagra in us get morning after pill over the counter periactin pills used realo discount drugs kinston nc norvasc tablets cost what is micardis pills used for coumadin cost walmart where to buy actos online generic does wellbutrin cause weight gain or loss accutane online mexico pharmacy that sells tadapox buy geriforte syrup hong kong most reputable canadian pharmacy online viagra mail order prescriptions what is clomid steroids buy evecare mexican pharmacies overseas pharmacy no prescription vytorin indian pharmacy capoten flagyl medicines cheap oral jelly australia buy kamagra ciplox in croatia what does cialis cost at walmart sinemet medication order free alavert coupons periactin without prescription miami buy generic viagra from canada what kind of medicine is diovan blopress medication order buy flagyl er 200 what types of zovirax are there 100mg seroquel xr orlistat brands india keflex price australia effexor xr side effects memory ordering suprax here in canada to buy dulcolax in uk pharmaceutical drug salesman viagra official site virus buy buspar quick overseas pharmacy no prescription revatio amoxil online usa no prescription buy generic lotensin cheapest snovitra super power in the uk why is there a shortage of female cialis buy cephalexin pills in the australia amaryl medicine for diabetes norvasc discount code no prescription viagra order buy levaquin online canada no prescription long term side effects of taking mobic where cane i buy alligator clips hair purchase risperdal 2 mg cheap on line viagrpills atarax drug schedule do i need a prescription for vermox certificated anti anxiety pills for cats cialis soft non perscription countries buying ciplox in manchester compazine from india med cab levitra super active xenical spain cialis india generic elavil no prescription where purchase retin-a ge buy cheap viagra using pay pal carafate suspension available generic order glucophage online no presctiption plendil generic release date what aspirin is good for your heart nolvadex express canada tadapox for dogs buy how to get levaquin on line canadian pharmacy differin gel levitra tablet sale stats hell website aleve online coupon code zoloft online order non generic mircette levitra super active non perscription countries i pill mevacor website pharmacy amaryl discounts codes best place to buy ceftin what is clomid bodybuilding can buy keppra online best online pharmacy generic rhinocort buy atorlip-5 in singapore artane castle shopping centre dublin rumalaya gel brands india abilify buy cheap how to get prescriptions online legally generic furosemide safe aceon overnight shipping buy cheap extendaquin online ordering chlamydia treatment azithromycin how long what is terramycin used for in animals can take water pills lose weight crestor woldwide shipping hyzaar 100mg order accutane from canada without prescription order accutane non prescription voltaren maxifort seeds in the uk no prescription cialis soft sale generic furosemide cost what types of pulmicort are there cheap genuine cardizem online buy permethrin spray online river pharmacy canada ldn mexican pharmacy no prescription flagyl er ezetimibe max dose purchase sinemet pills toradol injection how long does it last buy erection packs 3 online thru paypals synthroid us companies only como comprar hyzaar where to buy clonidine drugs online mylan-fluconazole and alcohol voveran sr perth australia levitra brand usa buy cialis sublingual uk antivert australia price fml forte india where to buy penicillin vk 500 mg buy chloromycetin drugs how to use neurontin buy nolvadex uk bodybuilding generic zithromax for sale what is flagyl er 750 mg benzac ac gel india emsam usa cvs prices hyzaar medication used buy reglan from mexico online when will plavix be available in generic form no prescription cheap buy innopran xl online Purchase adalat 50 mg all types benadryl pills shot called liquid viagra buy clonidine hcl certified is acai berry better than blackberry plavix prescription help does micardis hct cause weight gain zofran coupons brand amoxil online order levaquin prix en pharmacie en france provera mexico companies only online forum order cheap zyrtec suggested retail price viagra can you take plendil daily motilium domperidone no prescription flovent hfa price alesse low dose ethinyl estradiol how long after taking viagra does it start to work buy capoten inhaler canada lamictal dose pack green nitroglycerin ointment in india order entocort online uk which uk site to buy pletal accutane lawsuit canada 2010 how much does a 30 day supply of nexium cost
Home Media News MLB Sees Television Ratings up for 21 Clubs

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 887 guests online

Atom RSS

MLB Sees Television Ratings up for 21 Clubs PDF Print E-mail
User Rating: / 4
PoorBest 
Written by Maury Brown   
Wednesday, 19 September 2007 20:00
MLB

As the 2007 baseball season starts to come to an end, there are the usual story lines that have recently cropped up to follow… The Yankees, all but written off at the beginning of the season, are, yet again, storming toward the playoffs. Attendance continues to climb, regardless of how many possibly scandalous stories involving players using performance-enhancing drugs hit the media. The Pirates and Orioles continue their swoon, and new ballparks continue to sprout up.

What you may not know is that this year, unlike some years prior, more and more people are watching games on television.

Totaling up the tight pennant races, and the seemingly insatiable appetite for fans turning out for games at the ballpark is certainly a big reason to point to MLB’s increased popularity. But, a report by the Sports Business Journal points out that a shift in certain aspects of MLB’s most recent television contracts have helped make viewing games more appealing, according to television execs. As reported by the SBJ, “Fox expanded its Saturday ‘Game of the Week’ coverage from 18 weeks to 26 weeks this year and shifted the start time for each of those games from 1 p.m. ET to 3:55 p.m. ET. ESPN, meanwhile, decreased the number of daytime games it aired and benefited from a rule change that allows the network to use each club a maximum of five times for the Sunday night games, up from four.”

The changes bode well for the networks. Fox Sports President Ed Goren said the 44 percent increase in the network’s baseball schedule has created a 40 percent bump in revenue, due to increased ad inventory.

All this is dovetailing into the post-season for the networks. SBJ reports that Fox has sold 85 percent of their ad space for the postseason. With the demand, “that translates to between $190,000 and $210,000 for 30-second spots for the League Championship Series and $390,000 to $425,000 in the World Series.”

At the regional and local level, there have been jumps in viewership, as well.

Clubs are feeling the green, with 21 of the 29 clubs seeing increases compared to the year prior, with one club’s ratings (Angels) remaining flat.

As of the first week in September, the 16 clubs that broadcast on FSN owned-and-operated RSNs are seeing a 6.6 percent increase from the their collective average from last season. There are exceptions. The White Sox are seeing ratings drop through the floor on Comcast SportsNet Chicago, where ratings are 56 percent lower than last season due to a poor showing in the standings. Others dropping include the Rangers (-23%), Pirates (-17%), and Cardinals (-12%). The Braves see a drop of 30 when they were on FSN South, as well as a 20 percent decline on SportsSouth. In an odd twist, nationally televised Braves games on TBS saw an increase of 17 percent compared to last season.

That covers the downside. On the upside, the numbers are impressive. 

The Brewers on FSN North are seeing a staggering 133 percent increase from the year prior. Others on the upswing from the year prior include the Indians (+45%), Cubs (+30%), Dodgers (+23%), Mariners (+44%), and Athletics (+20%). The Nationals see growth, mostly due to an increase in total televisions that MASN was able to gain access to. They see an increase of 60 percent from the year prior. Even the Marlins, who have had some of the most embarrassingly low attendance figures in recent memory for some games this season have seen an increase of 8 percent.

The big questions are yet to be answered… Will MLB see compelling match-ups in the postseason, and will Mother Nature decide to forget raining on MLB’s parade, as it did last season with many games rained out. Even if there is a repeat, which MLB would surely love to avoid, the changes that have already occurred place the clubs well ahead of where they were last season.

Source: The Sports Business Journal  


Maury Brown

Maury Brown is the founder and president of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football and The Biz of Basketball (The Biz of Hockey will be launching shortly). He is also a contributor to Baseball Prospectus.

He looks forward to your comments via email and can be contacted here.

 

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?