zovirax 50 mg strattera 10 mg wikipedia 80 mg propranolol effects avlocardyl propranolol 40 mg generic viagra 10mg generic viagra cheap order cheap diflucan 100mg clomid worked propecia buy canada buy 1 viagra wellbutrin generic xl sandoz viagra generico doxycycline 300 mg solu caverta generic viagra cheap cialis fast strattera bipolar 2 disorder bactrim forte 800 mg nexium cpr 40 mg lisinopril 5 mg pill generic brand nexium viagra 100mg pfizer 12 celebrex de 400 mg generic cipro 500mg propecia 5mg diflucan price generic prednisone 5mg directions cheap clomid 50mg nexium 40 mg day generic cialis prices zoloft buy taking 5mg cialis buy propecia cheapest beograd cialis 10mg erythromycin cheap cialis 10mg potecy generic viagra proffesional periactin 4 mg used lexapro 15 mg price viagra produce sordera hydrochlorothiazide 25 mg dosage lasix 40 mg forum clomid 50mg conceiving clomid 12.5mg cipro 25 mg levitra 10mg reviews 150mg clomid ovulation medicine lisinopril 10 mg zithromax 500 mg indications cheap lasix paypal dreampharmaceuticals online wellbutrin cialis generic4all lasix 12.5mg cost ordering viagra valtrex 500mg dosage acquisto cialis generic cialis 5mg 14 szt propranolol 40 mg reviews prezzo celebrex 200 mg prednisone apo 50 mg augmentin generic price 150mg viagra online doxycycline hyclate 100mg 500 cialis 80mg jakarta metformin heumann 850 mg lexapro 90 mg cipro hcl 250 mg glucophage forte 850 mg nexium 40 mg tabletten amoxil 50 mg buy american viagra 30 mg lexapro breastfeeding 30 mg propranolol cialis generic fast buy celebrex canada cialis 50mg review generic 80 mg lasix kamagra jelly 25mg remedio generico xenical nexium online canada drug online viagra online meds cialis zithromax 500 mg tab generic lexapro fda cipro 500 mg flakon celebrex 200 mg kapseln cialis generico precio 80 mg of lisinopril generic priligy 30mg farmaco diflucan 150 mg lyme doxycycline 100mg viagra online affidabile nabp viagra online generic pharmacy cialis propecia generico finasteride lisinopril 5mg dosage viagra 100mg poveikis generic wellbutrin image prednisone 30 mg online cialis 20mg original lexapro 5 mg prise xenical 200 mg augmentin mylan generics viagra sildenafil 25mg medicamento lasix 40 mg kamagra 100 mg wirkung augmentin 1000 mg nedir wellbutrin generic options cipro tabletki 500 mg prednisone 20mg rash prednisone 20 mg appetite existe xenical generico half cialis 20mg mailorder viagra doxycycline online cheap valtrex generic cheapest prospect viagra 50 mg nexium generic 30 pills chinese viagra buy wellbutrin generic itching valtrex 1000 mg levitra generic review cialis preis 5 mg buy viagra trusted order propecia finasteride celebrex 100mg erfahrungsberichte lexapro mood disorder generic lexapro purchase clomid shop online order zithromax online prednisone 10mg 5442 cialis 5 mg ipp online viagra lloyds acquistare levitra 5 mg 1cheap cialis online about viagra 800mg buy 150 mg viagra cytotec online philippines trusty online viagra cialis china order lexapro generic teva cipro 500 mg etkileri order cialis 20mg cialis 20 mg boots 180mg strattera clomid 50 mg iui tetracycline 50mg synthroid . 1 mg buy zithromax use levitra buy toronto clomid 100mg buy cialis gel generic buying lasix online lexapro 20 mg pregnant cialis nongeneric 10 mg lisinopril viagra online genuine 7.5mgsdaily of lexapro pastile cialis 20mg 60 mg of strattera xenical 120mg ireland cialis day 5 mg buy viagra 50 cialis 20mg effets clomid uk order clomid 50mg ovulation prednisone 20 mg online cheap viagra you pfizer zithromax online zovirax 800 mg dose viagra cheap reviews lexapro order online lexapro dosage 10 mg wellbutrin 50mg high achat levitra 10mg Online Levitra 90 pills cipro 500 mg pill zovirax 200mg directions cipro 750 mg fiyati augmentin xr 1 mg 62.5 viagra generico sandoz nexium 40 mg prospecto celebrex generic dosage strattera price generic prednisone 20mg. mayo tetracycline hydrochloride 500 mg thuoc celebrex 200mg synthroid generic ok 150 mg viagra dose tablet clomid 50mg increase mg propecia phenergan 25 mg effects celebrex 200 mg indicaciones acyclovir 800 mg zovirax lexapro 20 mg ml viagra buy ebay lexapro generics cialis 20mg proffenials cialis 20 mg doctissimo viagra pills 200 mg lisinopril 40 mg teva generic celebrex same clomid 50 mg price take cialis 20mg cialis 5mg portugal erfahrungen viagra 100mg celebrex 200 mg pills wellbutrin generic 150 mg levitra 20 mg effects propranolol 20 mg presentations sildon generic viagra diflucan tablets cheap cialis canadian 40mg viagra vegeta 200mgl brown cialis generic cheap cialis web glucophage 850 mg fiyati levitra 10mg bayer miglior viagra generico kamagra 100mg cenik 100mg zoloft daily cialis rezept online buy uk kamagra buy cheap periactin diflucan 200mgcandidose online viagra malaysia buy diflucan cheap 20 mg cialis online strattera cheaper prednisone 0.5 mg tab glucophage 500 mg poudre nexium 10mg packet prednisone tablets 25mg about 20mg levitra 50 mg clomid follicles clomid 100mg miscarriage buy nolvadex online 2013 online patika kamagra kegunaan nexium 40 mg cheapest authentic propecia cialis 20mg doctissimo medication metformin 500 mg viagra 50 mg 2 tablet doxycycline vet buy quick kamagra online viagra generico brasil generic wellbutrin xl 450 vanzari viagra 50mg potenzmittel levitra 20mg cytotec generico funciona generico do xenical buy diflucan 150 mg celebrex 200mg capsulas propranolol 40 mg cena cialis money order 5 mg lexapro tired clomid 50mg grossesse nexium generic ppi acheter cialis generic prise cialis 40 mg cialis online vancouver viagra generico resolve cheap levitra paypal buying kamagra bangkok lexapro 1omg erfahrungen online viagra tesco viagra 100mg wellbutrin 75 mg prednisone 10 mg allergies celebrex 200 mg alkohol levitra vardenafil 20mg kamagra 100mg chewable viagra online fedex red viagra 600mg buy zithromax 250 mg tapering prednisone 50 mg strattera 25 mg capsule generics24 kamagra buy uk metformin cialis buy london bactrim 160 800 mg zovirax generic version prednisone 6 day 10mg cialis 5 vs 10 20 mg glucophage tabletas 500 mg safe cialis online buying synthroid online reichen 5 mg levitra buy priligy cheap online kamagra augmentin 457 mg 5 ml augmentin antibiotic 625mg cheap viagra with levitra 10 mg plm viagra 20 mg fiyati cialis 10 mg vs 20 nexium 150 mg india generic zoloft lisinopril actavis 20mg nexium cap40mg clomid 50 mg cipla ert generic viagra order cialis 50 mg generic viagra london bactrim 80 400 mg tablets glaxosmithkline generic wellbutrin doxycycline 100 mg ingredients propranolol 10 mg migraines cialis 10mg lilly increase lexapro 10mg diflucan 150 mg kapsula viagra 100 mg dawkowanie mexico viagra generic augmentin 875 buy lexapro what mg generic viagra cumming erythromycin cream online amoxil dosage 500 mg 50 mg cialis last clomid success 50 mg metformin sr 500mg 20 mg doxycycline online metformin 500 mg smell tratamiento diflucan 150 mg wellbutrin generic issues cialis 20 mg woman propecia 1mg 84 levitra 10 mg pill erfahrung cialis 5mg celebrex buy online strattera uk buy iene viagra online 100. mg kamagra online augmentin 625 mg prescription precio viagra 100 mg 5mg cialis last 30 mg strattera online achat clomid 50mg cialis de 5 mgrs ciprofloxacin cipro generic nexium cheaper ucuz cialis 20 mg generic lexapro better valtrex generic pregnancy lisinopril 40 mg walmart buy clomid ireland levitra 75mg generic wellbutrin price cialis tadalafil 80 mg viagra 25 mg tablets buying cytotec online zithromax 250 mg dosage remedio nexium 40mg 200 mg cytotec zithromax indications 900mg buy 20mg cialis nexium online sampling zoloft 50 mg enough synthroid buy taking150mg viagra nexium 10 mg diluye order xenical uk 200 mg clomid twins generic zovirax india cheap cialis line wellbutrin 37.5 mg zoloft buying buy clomid nz lasix 40 mg uputstvo buy cialis singapore dosis nexium 40 mg wellbutrin 30 mg cialis kaufen online get propranolol online diflucan vendita online viagra when generic lasix 500 mg precio generico al cialis valtrex online cheap cialis 5mg promo strattera 40 mg lexapro generic cvs viagra 100 mg prospecto buy propecia fsa 15 vs 10 mg lexapro adcirca cialis cheaper achat cialis 10mg cialis singapore online propranolol 40 mg precio priligy 30 mg funciona buy cytotec ireland cialis de 5mg. msds doxycycline 25 mg cialis shop online prednisone 40 mg tablets cialis 5 o 10 mg safest viagra online 2 25mg of viagra fake clomid online buy cialis australia clomid order paypal lexapro buy 10mg doxycycline buy australia viagra tesco buy cialis cheap melbourne drug prednisone 20 mg generic valtrex expensive propecia online espana buy lasix mumbai 20mg lexapro dangerous order propecia forum generic brand levitra levitra coupons 20 mg erythromycin ophthalmic generic 40 mg lexapro propranolol 40 mg surdosage kamagra 50 mg jelly 2.5mg generic cialis lisinopril hydrochlorothiazide 10 12.5 mg medicamento cialis generico viagra 50mg 100mg generic buspar cost 50mg levitra viagra uk buy doxycycline accord 200mg diflucan 150 ml buy buying viagra europe medicine levitra 20 mg buying cialis vietnam lexapro 1mg clomid pct 50mg cvs 5 mg cialis bactrim forte 160 mg wellbutrin 150 mg kullananlar clomid online 50mg cialis 20 mg peak obat valtrex 500 mg cytotec online pharmacies female viagra 100 mg clomid tablets 100mg prednisone 10 mg cialis 5 mg confezione generic valtrex brand diflucan 200 mg iv buy viagra rx lasix 10 mg compresse buying 800 mg viagra prednisone 10mg use generic cialis dosage generic viagra dropship kamagra 100mg nederland scherzartikel online viagra buy kamagra 100 mg lisinopril 20mg prices augmentin 875 mg tabletta cipro tablets 500 mg buy doxycycline forum generic viagra walgreens buy viagra zimbabwe generic metformin 500 mg lexapro 10mg sleep generic 5 mg cialis cialis 10 mg filmtabletten buy doxycycline generique doxycycline kela 200 mg levitra 5 mg dosierung propranolol 40 mg anxiety propranolol 10 mg opinie cipro 250 mg harnwegsinfekt celebrex dosage 600 mg medicamento nolvadex 10 mg kamagra 100 mg sobres generika clomid 50mg buy doxycycline china nexium 20mg tablet buy online valtrex acquistare xenical online nolvadex 20mg kur levitra generic us viagra generica online buying safe cialis buy clomid 25mg medicament nexium 40mg augmentin 156 mg syrup viagra online samples priligy 20 mg generic viagra onlineusa metformin buying order propecia generic buying viagra penang sildenafil 100 mg viagra viagra cheap fedex viagra generic information cialis generic 20 1000 mg amoxil online viagra liquid buy uk clomid strattera 25mg cost sordera por viagra augmentin 500 mg posologie prednisone dog mg
Home All Articles How Sling Media, MLBAM, and the NHL Are Colliding

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 549 guests online

Atom RSS

How Sling Media, MLBAM, and the NHL Are Colliding PDF Print E-mail
User Rating: / 11
PoorBest 
Articles & Opinion
Written by Maury Brown   
Saturday, 09 June 2007 13:42

A Biz of Baseball Original ArticleOver the past two weeks, members of the media have come around on the dispute between MLB Advanced Media (MLBAM) and Sling Media, the maker of Slingbox.

For those that don’t know what Slingbox is about, it is a technology that allows you to “place shift”—the ability to use the Slingbox hardware with your computer and television at home, and watch that television from anywhere in the world via internet connectivity.

So, for example, if you are in Las Vegas, where six teams are blacked out due to overlapping territories, and your Slingbox-enabled hardware is outside of the blackout areas, you could get around the restriction (see the image below courtesy of Dan Werr that showed MLB's broadcast territories prior to the Expos relocating to Washington, DC and the creation of MASN)

MLB Broadcast Territories
Click On the Above Image To Enlarge

Why is MLBAM upset about this? Simple: With the ability to use Slingbox to get around MLB’s broadcast territories and blackout restrictions, the device breaks MLB’s satellite and cable user agreements, which might serve to undermine the ability to negotiate higher rates when those agreements are up for renewal.

The news from The Hollywood Reporter, Esq and News.com this week didn’t break any particularLY new ground, but did serve to underscore how this issue has broad implications for how content is distributed and protected in the digital domain. Last year, News.com reported on the dispute between MLBAM and Sling, as did I for Baseball Prospectus. The dispute is over whether place-shifting is simply redistributing content you have already purchased, or is it akin to "redistribution," much like what has transpired with the breaking up of free redistribution file sharing services like Napster. In the latter case (MLBAM’s position), fees should be associated with the technology.

Consider as well the fact that those that have Slingbox would not have the need for MLB.TV—another possible revenue blow to MLB.

While MLBAM has not yet filed suit against Sling Media, they continue to rattle sabers saying that legal action over the technology is under review.

This week, the National Hockey League jumped into the mix, by reaching an agreement with Sling for their upcoming Clip + Sling service. The sports agreement—the first of its kind for Sling—could undermine MLBAM’s case. Not only has the NHL inked an agreement for Clip + Sling, but so has CBS.

(Select Read More to see the rest of this article) 

As reported by Sports Business Journal, “the Clip + Sling service will enable Slingbox owners to easily create short-form video clips from content on their Sling player and e-mail links to them to anyone, including people who do not own a Slingbox.”

The revenues generated from advertisements within the clips would be shared between the NHL and Sling.

The NHL has been struggling to gain a stronger foothold in the television ratings, but while MLB and other sports such as the NBA and NFL have looked to control content distribution through traditional delivery methods, the NHL has embraced the internet as a deployment platform for content to their loyal fan base. The landmark agreement with Sling Media takes that approach a step further by allowing video distribution without borders. Not only are they unconcerned about the broadcast agreements and territories, they are embracing a technology that circumvents them, and gets video content in front of those that may not be engaged in packages such as NHL Center Ice, for out-of-market games.

The actions by the NHL are designed to grow fans by getting more content out to viewers, no matter the delivery method. Given the low ratings that the NHL has been attracting, the direction makes sense.

For MLB, the actions by the NHL are unfavorable, and are raising eyebrows. The NHL’s direction solidifies Sling’s position that expanding the ability for viewers to see a product is better than constricting it.

“Maybe they should be paying us,” said Blake Krikorian, Sling Media chief executive during a panel discussion at the 2006 Digital Media Summit in Los Angeles. “Seriously. I’m still failing to see how we’re hurting them or their brand. We’re allowing more people to see more baseball, with all the same commercials, and stay connected to their teams. How is that bad? It’s additive to what they’re doing. We don’t need to be charging people a monthly fee. They’ve paid for our device and they’ve paid their cable bill.”

And therein lies the crux of the arguments for the opposing sides to the place-shifting debate: Is the technology simply redistributing content you have already purchased? Or, is it much the same as the free-file sharing days of Napster, where content distribution breaks with intellectual property rights?

What will be interesting to observe will be the NHL’s traditional television viewership now that the Clip + Sling agreement is in place. If there is no discernible decrease in the ratings, and moreover, the NHL is able to point to Clip + Sling as a method of growing their fan base, MLBAM may find that making a legal case against place-shifting more difficult.

In the interim, MLB requested of all the owners to reevaluate their broadcast territories. While the grumblings from consumers over the arcane and convoluted black out restrictions have been a dull roar with Extra Innings, it will become a cacophony at earsplitting decibels when the MLB Network goes online in 2009 and with that the number of digital households being impacting by MLB’s television territories grows exponentially.

The battle between Sling Media and MLBAM will surely be fully engaged by then.

Maury Brown is the founder and president of The Business of Sports Network, which includes The Biz of Baseball and The Biz of Football (full launch coming in July). He is a contributor to Baseball Prospectus, and can be contacted here.

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?