At the beginning of this interview, I mention that Bob Bowman is the most influential person in sports that no one has heard of. If you have your finger on the pulse of sports business, that really could not be further from the truth.
Bowman was made President and Chief Executive Officer of MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, in November of 2000, took an initial $80 million investment by the 30 clubs, and in less than a decade turned it into the benchmark by which all other sports industries gauge their digital media offerings and platforms. This past year alone, MLBAM (or as it is sometimes referred to as “BAM”) pulled in a staggering $450 million in revenues. That initial investment by the owners in 2000 has now been paid off, and each club has received dividend checks of $3 million each for the past two years. Bank of America, Goldman Sachs, First Boston and J.P. Morgan valued a possible IPO of MLBAM at between $2-$2.5 billion... in 2005. There’s little doubt that BAM’s value is higher still in 2008.
Through it all, Bowman has been at the helm. He was voted the 29th most influential person in sports business for 2007 by the Sports Business Journal, up five places from his ranking in 2006. Odds seem very good that his influence will continue to climb.
The following interview covers BAM’s “stealthy” nature, how baseball is the core business of MLBAM, while ventures with other clients in digital media continues to be important, how programming on MLB.TV will continue to compliment traditional television broadcasts, the lucrative StubHub deal, the “Fantasy Stats” case, his critical views on Nielsen Research’s online metrics rating system, whether near real-time video game updates are coming to a Cellphone near you, and much, much more. - Maury Brown
(Select Read More to see the interview with Bob Bowman, President and CEO of MLB Advanced Media)